Category : Search result: generative AI marketing


Regional Influencers in Tamil Nadu See Budgets Soar

Tamil Nadu's social media creators are now key for brands, driving 35-40% better engagement in smaller cities. Learn how they are reshaping marketing and seeking new revenue streams beyond ads.

Ad budgets move from TV to digital as youth habits change

Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.

Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Flipkart Buys Majority Stake in Minivet AI

Flipkart invests in Minivet AI to transform product catalogues into AI-generated videos, enhancing e-commerce engagement. Discover the strategic move shaping online shopping.

AI Threatens 30% of Bengaluru Ad Industry Jobs

The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.

ChatGPT's New GPT Images 1.5 Update: How to Use

OpenAI has rolled out the GPT Images 1.5 update for ChatGPT, enabling advanced AI-powered photo editing via text prompts. Learn how to use the new features for blending, adding, and transforming images.

Pluribus: AI's Hivemind Warning in New Apple TV+ Drama

Vince Gilligan's new series 'Pluribus' is a stark critique of AI's flattening effect on human creativity and individuality. Explore the parallels between the show's hivemind and real-world generative AI.

AI Perfume Booth Draws Crowds at Amazon Conference

Amazon's AI-powered perfume booth became the star attraction at its AWS Reinvent conference in Las Vegas. Attendees waited over an hour for custom scents generated by AI and mixed by French perfumers. Read how this 'gimmick' showcases AI's creative potent

OpenAI's India Plan: Study Mode, Local AI for Education

At Mint AI Summit, OpenAI's Raghav Gupta & Salesforce's Arundhati Bhattacharya discussed AI's role in Indian education, from Study Mode to localised tools for farmers. Discover how India leads in student ChatGPT use.

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