Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
A FAT Brands shareholder sues, alleging the firm hid over $1.4B debt & used high-interest loans. Stock hits a 5-year low. Read about the bankruptcy risk & legal battle.
Social media influencer Ash Trevino was arrested in Venus, Texas, on active felony warrants. She was released on bond and plans to fight the charges. Get the full story.
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
Eveready CEO Anirban Banerjee told students at Narula Institute of Technology how legacy brands use storytelling to connect across generations. Learn key insights from his talk.
Paypal announces strategic partnership with Kreative Co. at Engage D2C Summit to help Indian brands scale globally with seamless cross-border payments. Learn more.
Forbes 30 Under 30 star Katie Fang turned a viral crying video into a beauty empire. Discover her journey from restaurant hostess to a $4 million influencer with Dior deals.
Fireside Ventures secures $253 million for its fourth consumer-focused fund, attracting global investors. The firm plans 35-36 investments, backing health, wellness, and AI-driven brands in India's booming market.
Leading British beauty brands like The Body Shop and Molton Brown will exhibit at Cosmoprof India 2025 in Delhi. Discover trends and forge partnerships at this premier B2B event.
Discover the 5 most fiercely guarded secret recipes from Coca-Cola to KFC that have built billion-dollar empires. The mystery behind the taste!
Deepika Padukone's skincare brand 82°E reduces product prices after facing Rs 37 crore losses. The most expensive item now costs Rs 2900. Read the full analysis here.
Delhi High Court declares Hermès and Birkin bag 3D shape as well-known trademarks in India, offering enhanced legal protection against counterfeit products.
US SEC investigates Jefferies' disclosure practices regarding $715M First Brands exposure in Point Bonita fund. Get latest updates on the regulatory probe.
Culture Holidays recognized among Forbes India's D2C GEMS 2025 select 200. Discover how this travel startup is revolutionizing Indian tourism with authentic experiences.
Deepika Padukone's skincare brand 82°E declares Rs 12.3 crore net loss in FY25 as revenue falls. Meanwhile, Katrina Kaif's Kay Beauty eyes Rs 100 crore revenue. Read the full analysis.
British cosmetics brand Lush re-enters Indian market after three decades through partnership with Bilberry Brands. Targets luxury beauty segment with omnichannel approach.
PepsiCo and L'Oreal launch premium global brands in India, signaling a major shift in consumer demand and a booming D2C market. Discover the forces reshaping Indian retail.
Bloom digital marketing agency wins Global Recognition Award 2024 for exceptional social media marketing services. Discover how they transform brands worldwide!
Parisian giant Galeries Lafayette opens in Mumbai, challenging Reliance's Jio World Plaza. Discover how this battle is reshaping India's booming $12 billion luxury market and attracting new millionaires.
Actor Rana Daggubati launches Loca Loka tequila in India as market projected to hit $1.68 billion by 2033. Discover the cultural fusion behind this premium spirit.
Page Industries, maker of Jockey & Speedo, faces margin risks as muted growth persists. Its shares hit a 52-week low. Can new launches revive fortunes? Read more.
Global celebrities are normalizing cigarettes in music and films, worrying health experts about reversing decades of declining smoking rates among youth. Learn the risks.
Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.
Discover how Indri single malt whiskey, winning top global awards, is leading the charge for Indian spirits worldwide. Learn the marketing strategy behind this success.
Indian oil marketing companies projected to achieve over 50% operating profit growth in FY26, reaching $18-20 per barrel. Strong marketing margins drive earnings despite global volatility. #OilIndustry #IndiaEconomy
HDFC Bank ends TCS's 3-year reign as India's most valuable brand. Top 10 brands now account for 47% of total ranking value. Zomato is the fastest-growing brand.
Facing fierce competition, Indian beauty brands are launching ultra-premium lines with global ingredients. Discover how this strategic shift is reshaping the $21 billion market.