Category : Search result: online content spending India


Online Dating Leads to Less Happy Couples

A new international study reveals couples who meet online report lower relationship satisfaction and less intense love. Discover why your meeting story matters.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Investors Bet on Content Despite Box Office Slump

Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.

Young Indian Influencers Remembered: Lives Lost in 2025

A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.

Bengaluru woman in 26-day digital arrest loses ₹83L

A 71-year-old Bengaluru woman returning from Saudi Arabia fell victim to an elaborate cybercrime scheme where scammers posing as law enforcement kept her in 'digital arrest' for 26 days, swindling ₹83 lakh while causing severe mental trauma.

AI Mahabharat: Revolutionizing Indian Content Creation

Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.

Chandigarh Police Bust Digital Arrest Scam, 2 Arrested

Chandigarh Police cracks down on sophisticated digital arrest scam, arresting two Rajasthan residents for cheating a woman of ₹15 lakh through fake police impersonation. Learn how this cyber fraud operation worked.

GST Cut Boosts Bajaj Finance Loans by 27%

Bajaj Finance reports massive 27% growth in festive loan disbursements following GST reduction on consumer goods. Discover how tax cuts are driving consumer spending this festive season.

Tax Cuts Fuel Consumption Boom: India GDP to Hit 8%

India's economy is poised for explosive growth as strategic tax reductions fuel unprecedented consumer spending. Discover how this fiscal stimulus could propel GDP growth to 8% and transform the economic landscape.

Gen Z Anxiety vs AI Investor Frenzy in India

As Diwali approaches, India's youth battles rising costs and social pressures while investors pour billions into AI startups. Discover the contrasting realities shaping India's economic future.

India's Shrinking Attention Spans: Digital Impact

Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.

Big Tech's $380B AI Bet: Winners & Losers Revealed

Alphabet, Meta, and Amazon have poured a staggering $380 billion into AI infrastructure, but new analysis reveals not all investments are paying off equally. Discover which tech giant is leading the AI revolution and who's struggling to see returns.

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