Sidharth Malhotra lipstick ad cut costs vs Kareena, Alia Bhatt
GoodGlam CEO reveals how signing Sidharth Malhotra for lipstick campaign saved millions versus A-list actresses charging Rs 1.5-3 crore. Viral 'Tested on Sid' strategy worked wonders!
GoodGlam CEO reveals how signing Sidharth Malhotra for lipstick campaign saved millions versus A-list actresses charging Rs 1.5-3 crore. Viral 'Tested on Sid' strategy worked wonders!
Discover why Indian consumer giants like Zomato, McDonald's, and ITC are betting big on emerging sports padel and pickleball for marketing and engagement.
Delhi Public School Khanna successfully organized its 15th Annual Sports Meet on February 2, 2024, featuring vibrant performances and competitive events that showcased student talent and sportsmanship.
Indian brands like Volkswagen and Myntra are issuing mock apologies for their excellent services. This clever marketing trend boosts engagement by over 60%. Discover what's behind the #SorryNotSorry craze.
Union Minister Mansukh Mandaviya announces India's ambitious goal to become among top 5 sporting nations globally by 2047. Discover how sports infrastructure and youth development will drive this vision.
Microsoft deploys influencer marketing strategy with popular creators like Alix Earle to boost Copilot adoption among younger users. Learn how this challenges ChatGPT dominance.
Discover how Anaam Tiwary, India's premier Google Ads specialist, helps businesses generate high-quality leads and achieve 3x ROI through strategic digital advertising campaigns.
Indian digital marketing leader SEOagency.in celebrates exceptional customer loyalty while introducing innovative Generative Engine Optimization to transform ROI-driven digital growth strategies.
San Francisco and Bengaluru-based customer engagement platform MoEngage raises $100 million in Series E funding led by Goldman Sachs Asset Management and B Capital to accelerate AI-powered marketing solutions and expand across North America and APAC regio
Discover how Indian cosplayers are transforming their creative passion into profitable careers through brand collaborations, social media influence, and dedicated fan communities at events like Comic Con India.
Nabahi RK International School's annual sports meet showcased exceptional athletic talent, cultural performances, and valuable life lessons in sportsmanship for students.
Kotak Securities report reveals stellar Q2 FY2025 results with metals and OMCs leading earnings beat. Discover which sectors exceeded estimates and the outlook for Indian markets.
India's judiciary prepares for spectacular sporting showdown as judges nationwide gear up for the All India Judges Badminton Championship 2025 in Delhi. Discover how legal luminaries are swapping courtrooms for badminton courts.
Veterans of India (VVI) honours para shooter Deepak Saini in Ambala for his exceptional achievements in shooting sports and inspiring journey of resilience.
Goa government mandates all aero sports operators to register by November 20, 2024, implementing new safety regulations for adventure tourism activities across the state.
India's most prestigious digital excellence awards return in 2025, honoring innovators, brands, and creators shaping the nation's digital future. Discover the categories, nomination process, and celebration details.
Discover how cricket is evolving from just a sport into a powerful force driving digital innovation, economic growth, and social change across India. Explore the game's new frontiers beyond the pitch.
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Discover how Indian D2C brands are shifting from aggressive sales tactics to building genuine customer relationships through storytelling and community engagement.
Discover the incredible journey of India's village cricketers who transformed makeshift playgrounds into international arenas, defying all odds to achieve sporting glory.
Discover the inspiring journey of female athletes in Indian schools who are shattering stereotypes and rewriting the rules of sports participation with unprecedented determination.
Bengaluru prepares for a groundbreaking inter-school sports festival exclusively for children with disabilities, promoting inclusion and athletic talent.
MICA Ahmedabad introduces groundbreaking Digital Creators Programme, transforming social media enthusiasts into professional content creators with industry-ready skills.
Discover how FedEx's Vice President of Marketing, Nitin Tatiwala, transforms Monday blues into productive energy with his unique morning routine and leadership philosophy.
Indian Deaf Cricket Association kicks off groundbreaking T20 championship in Delhi, showcasing exceptional talent and promoting inclusivity in sports. Witness history in the making!
DAV Senior Secondary School's vibrant annual sports meet showcased student talent, community spirit, and athletic prowess in an unforgettable celebration of sportsmanship.
Union Sports Minister Mansukh Mandaviya praises Indian athletes for record-breaking performance at Asian Youth Games, marking India's best-ever showing in the competition.
Discover how a Chandigarh-based couple transformed their dreams into reality, rising from Baroda roots to become global SEO leaders through determination and strategic career moves.
Over 1500 athletes transformed Srinagar into a vibrant celebration of resilience and unity during the Kashmir Marathon, showcasing the region's sporting spirit and communal harmony.
Discover the marketing genius behind Shah Rukh Khan's unparalleled success as a brand ambassador and how he translates his cinematic stardom into commercial gold.