Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Category : Search result: targeted advertising
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Hegseth's 'Kill Them All' Order Exposes US Policy Reality
The 'Kill Them All' directive in the Caribbean strike isn't an aberration but a revelation of America's long-standing foreign policy instinct, contrasting sharply with fictional ideals of due process.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Stockton Mass Shooting: Kids Among 4 Dead at Party
Horrific shooting at Stockton birthday party leaves 4 dead, including children. Police investigate targeted attack as community reels from tragedy. Latest updates.
Stockton Banquet Hall Shooting: 4 Dead, 10 Wounded
Tragic shooting at a Stockton banquet hall leaves 4 dead and 10 injured during a family event. Sheriff's office suggests it was a targeted attack. Read for the latest updates.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
DC Ambush: National Guardsmen Shot After Swearing In
Two newly sworn-in National Guardsmen critically injured in targeted White House area shooting. First photos released as nation shows solidarity. Watch latest updates.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
Trump calls DC Guard shooting 'act of terror'
President Trump condemns targeted shooting of National Guard members near White House, demands re-examination of Afghan immigrants under Biden administration. Read full details.
National Guard Soldiers Shot Near White House, Critical
Two West Virginia National Guard members critically injured in targeted shooting near White House. Suspect ambushed soldiers during patrol. Investigation ongoing.
DC Shooting: 2 National Guard Members Shot Near White House
Two West Virginia National Guard members critically injured in targeted shooting near White House. Trump administration deploys additional troops. Latest updates.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
Bangladesh Crackdown After Sufi Singer Attacks
Bangladesh authorities launch major operations against Islamist militants following deadly attacks on Sufi musicians. Rising extremism threatens cultural traditions.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Israel targets Hezbollah's deputy leader in Beirut
Israeli strike kills Hezbollah's second-in-command in Beirut, escalating Middle East tensions. Read latest developments on this breaking story.
Israel Strikes Hezbollah in Beirut, First Attack Since June
Israeli forces conducted a precision airstrike targeting senior Hezbollah militant in Beirut. At least two dozen wounded reported. Netanyahu personally ordered the attack.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
20 Robbers Loot Jharkhand Teacher's House at Gunpoint
In a shocking incident, 20 armed robbers held a teacher's family hostage for four hours in Jharkhand's Gumla district, looting cash and jewelry. Police investigation underway.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Punjab BJP slams AAP govt over RSS volunteer's murder
BJP's Sunil Jakhar accuses AAP government of failing Punjab after RSS volunteer Naveen Arora's murder. He claims targeted killings aim to destroy state's communal harmony. Read more.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
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