OneCircle Insurance Brokers Launches Doorstep Network to Boost Rural Insurance Penetration
In a significant move to enhance insurance accessibility across India, OneCircle Insurance Brokers Private Limited is establishing a comprehensive network of point-of-sales personnel. This initiative is specifically designed to be deployed across smaller cities and rural areas, bringing insurance choices directly to the doorsteps of customers. The campaign will initially focus on the Pune region, marking a strategic start for this ambitious project.
Focus on Vehicle Insurance Renewals to Address Growing Demand
The program will initially concentrate on the renewal of truck and car insurance, a segment identified as having substantial potential for increased penetration. This focus is driven by the rapidly expanding vehicle population in India, which underscores the need for more accessible insurance solutions. By targeting this area, OneCircle aims to tap into an underserved market, providing essential coverage to vehicle owners in regions where traditional insurance services may be limited.
Certified Personnel to Offer Expert Advice and Solutions
Personnel involved in this network will undergo rigorous training and certification to ensure they are equipped to provide professional advice and solutions on a wide range of insurance products. As a direct broker for both life and general insurance, OneCircle is committed to maintaining high standards of service. This approach ensures that customers receive reliable guidance tailored to their specific needs, fostering trust and encouraging wider adoption of insurance in these communities.
Aligning with the 'Insurance for All by 2047' Vision
Jaideep Devare, co-founder and executive chairperson of OneCircle Insurance Brokers, emphasized the company's broader mission. "We aim to improve accessibility and affordability of insurance in tiers 2-4 cities and rural India, thereby contributing to the vision of 'Insurance for All by 2047'. Team OneCircle is committed to expanding insurance penetration through innovation and co-creation of customer-centric, affordable, and transparent insurance products and solutions," he stated. This initiative reflects a proactive step towards achieving national insurance goals, leveraging innovation to bridge gaps in coverage.
Expanding Reach Through Strategic Deployment
The establishment of this network represents a strategic effort to address the challenges of insurance accessibility in non-metro areas. By deploying trained professionals directly to customers' doorsteps, OneCircle seeks to overcome barriers such as limited physical infrastructure and awareness. This model not only enhances convenience but also promotes financial inclusion, empowering residents in smaller cities and rural locales with essential insurance protections.
Overall, this initiative by OneCircle Insurance Brokers is poised to make a meaningful impact on insurance penetration in India, starting with its launch in Pune and potentially expanding to other regions in the future.
