Apple Challenges CCI Investigation, Claims Copy-Paste of Rival Allegations
Apple has accused India's antitrust regulator, the Competition Commission of India (CCI), of 'copy-pasting' claims made by its rivals in an ongoing investigation, according to a report. In its submission, the tech giant stated that it is a 'minuscule player' with an under 6% share of India's smartphone market.
Apple's Defense: Market Share and Competitive Landscape
The company emphasized its small footprint in India, contrasting with its dominant position in other global markets. Apple argued that the CCI's investigation relied heavily on allegations from competitors, which were simply replicated without independent verification. The case, initiated in 2021, focuses on Apple's alleged abuse of its App Store policies, including mandatory use of its in-app payment system and a 30% commission on digital purchases.
According to sources familiar with the matter, Apple's legal team submitted a detailed response to the CCI in late 2025, asserting that the regulator's notice 'mechanically reproduced' complaints from rivals like Match Group (owner of Tinder) and a coalition of Indian startups. Apple claimed this approach violated principles of natural justice and procedural fairness.
Industry Reactions and Regulatory Context
The CCI's investigation mirrors similar antitrust actions against Apple in Europe, the US, and South Korea. In India, the regulator has been increasingly active in scrutinizing big tech companies. Critics argue that Apple's low market share in India—where Android devices dominate—should exempt it from certain competition concerns. However, the CCI maintains that even a small player can engage in anti-competitive practices if it holds significant market power in a specific segment, such as app distribution on iOS.
Apple's response also highlighted the competitive pressure from Google's Play Store, which commands over 90% of the Indian app market. The company stated that its commission rates are in line with industry standards and that developers have alternative distribution channels via the web.
Next Steps in the Investigation
The CCI is expected to review Apple's submission and may call for a hearing. If found guilty, Apple could face penalties of up to 10% of its average annual turnover for the past three years. The case has drawn attention from global tech observers, as India's decision could influence regulatory approaches in other emerging markets.
