BATTLEGROUNDS MOBILE INDIA (BGMI) is celebrating its fifth anniversary with a new advertising campaign that places fans at the center of the milestone. Developed by KRAFTON India, the campaign highlights the dedication and passion of Indian players, emphasizing the late-night gaming sessions, comeback matches, and the pursuit of coveted rewards. The core message is simple: players do not need to perform stunts to earn Classic Crate Coupons; they only need to log in.
Campaign Details and Rewards
As part of the anniversary event, every player who logs in daily from June 23 will receive 10 free Classic Crate Coupons. The campaign film, titled "AKM Glacier In Classic Crate," showcases the everyday experiences of BGMI players, turning routine login actions into celebratory moments. The initiative runs across digital and social platforms, including YouTube, Instagram, and in-game channels, aiming to amplify excitement for the anniversary while reinforcing BGMI's appreciation for its loyal player base.
Fan-First Storytelling
Srinjoy Das, Director of Marketing and BGMI Product Management at KRAFTON India, stated, "Our fans are the soul of BGMI, and five years in, we wanted to make that the centre of our anniversary story. This campaign is a love letter to every player who has ground their way through matches, chased crates, and kept coming back. This time, all they have to do is log in and we think that says everything." The campaign mirrors the everyday BGMI player's grind, passion, and loyalty, making rewards accessible to all without requiring special achievements.
About KRAFTON and Its Impact in India
KRAFTON, Inc., headquartered in Korea, is a global game developer and publisher founded in 2007. Its portfolio includes studios such as PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, and Tango Gameworks, among others. KRAFTON's franchises include PUBG: BATTLEGROUNDS, PUBG MOBILE, inZOI, Subnautica, and Hi-Fi Rush. In India, KRAFTON India manages premier mobile gaming experiences, led by BGMI, which has surpassed 260 million downloads. The company's diverse portfolio also includes Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket.
Investment in Indian Gaming Ecosystem
Since 2021, KRAFTON India has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. The company launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund established jointly with South Korean technology giant Naver and financial services firm Mirae Asset, aimed at supporting high-potential startups. Additionally, KRAFTON India supports game development talent through the KRAFTON India Gaming Incubator (KIGI), providing funding, mentorship, and strategic guidance.
