Blinkit, the popular quick-commerce platform, has made a significant change to its service model. The company has officially removed its claim of offering 10-minute deliveries. This decision came after direct intervention from India's Labour Ministry.
Government Intervention Sparks Change
The Labour Ministry stepped in following growing concerns about the safety and working conditions of gig workers. Officials expressed serious worries that the intense pressure to meet 10-minute delivery targets was putting delivery partners at risk. They feared it could lead to accidents and unsafe practices on the roads.
Safety Concerns Take Priority
Multiple reports had highlighted the challenges faced by delivery executives. Workers often felt compelled to rush through traffic to meet tight deadlines. This created dangerous situations for both the delivery personnel and other road users. The ministry's intervention focused specifically on these safety issues.
Blinkit responded promptly to the government's concerns. The company updated its app and marketing materials to reflect the change. While quick delivery remains available, the specific 10-minute promise has been eliminated from all official communications.
Industry Implications
This development marks an important moment for India's growing quick-commerce sector. Other platforms offering similar ultra-fast delivery services may now face increased scrutiny. The government's action demonstrates a clear commitment to protecting gig workers in the digital economy.
What This Means for Consumers
Customers will still receive their orders quickly, but without the specific 10-minute guarantee. The change aims to create a safer working environment while maintaining efficient service. Blinkit continues to operate its delivery network across multiple Indian cities.
The Labour Ministry's proactive approach sets a precedent for how gig worker safety should be addressed. This intervention shows that regulatory bodies are paying close attention to the evolving digital workforce. The move has been welcomed by worker advocacy groups who have long raised concerns about delivery time pressures.
