Borosil Opens Dedicated Store-in-Store at Go Fresh, Mumbai
Borosil, India's leading consumer products brand, launched its 'Everyday Kitchen by Borosil' Store-in-Store at Go Fresh in Andheri Lokhandwala, Mumbai, on July 6, 2025. The new retail format was inaugurated by renowned celebrity chef Harpal Singh Sokhi, alongside the Borosil leadership team, marking a strategic partnership between Borosil and Go Fresh. This initiative aims to enhance consumer access to thoughtfully designed kitchen and home solutions through an engaging and accessible shopping experience.
Comprehensive Product Range Under One Roof
The dedicated Borosil zone within Go Fresh showcases one of the brand's most comprehensive ranges of kitchen and home solutions, including cookware, appliances, storage solutions, drinkware, lunchboxes, dinnerware, and other kitchen essentials. This Store-in-Store format allows consumers to explore, compare, and experience products in a thoughtfully designed retail environment. Through this collaboration, Borosil seeks to strengthen product discovery, expand its omnichannel presence, and address the evolving needs of modern households.
According to Barnali Shankar, Vice President of Marketing at Borosil, 'The launch of Everyday Kitchen by Borosil marks an important milestone in our retail journey and reflects our commitment to making our extensive product portfolio more accessible to consumers through innovative retail formats. Our partnership with Go Fresh allows us to create an immersive shopping experience where consumers can discover solutions for every kitchen and home need. We are excited about this collaboration and look forward to expanding this concept across more locations in the future.'
Chef Harpal Singh Sokhi Highlights Quality Kitchenware
The launch event featured an engaging session with Chef Harpal Singh Sokhi, who shared insights from his culinary journey and emphasized the importance of quality kitchenware in everyday cooking. Interactive guest engagements added to the celebrations. Chef Sokhi remarked, 'The kitchen is at the heart of every home, where food, traditions, and memories come together. Borosil has consistently stood for quality, innovation, and trust, making it a brand that resonates with millions of Indian households. I am delighted to be associated with the launch of Everyday Kitchen by Borosil, which offers consumers an opportunity to explore a comprehensive range of thoughtfully designed kitchen solutions under one roof.'
Strategic Retail Partnership and Future Expansion
This launch marks the beginning of a strategic retail partnership between Borosil and Go Fresh, aimed at delivering a more engaging shopping experience. Borosil is reimagining how consumers discover and shop for kitchen and home essentials by creating a dedicated destination within a trusted retail environment. With a strong presence across trade, e-commerce, B2B, and a growing Direct-to-Customer (D2C) model, Borosil directly connects with consumers across India. The brand's extensive range includes kitchenware, tableware, cookware, and appliances, all crafted for ease, style, and trust.
About Borosil: A Trusted Legacy
Borosil is India's only manufacturer of borosilicate glass and one of the country's most trusted homegrown brands, with a legacy spanning over six decades. Its borosilicate glassware and kitchen products are designed to withstand extreme temperatures, making Borosil synonymous with everyday excellence and lasting performance. The brand's compact kitchen appliances, ISI-certified pressure cookers, insulated lunch boxes and bottles, and BPA-free glass containers combine safety, functionality, and design. The Borosilicate Colors range and OG 2X Tuff Glassware further reaffirm its commitment to strength, safety, and timeless appeal. Among its key brands, Larah by Borosil redefines dining with stylish, chip-resistant opalware, manufactured in Jaipur and available across 24,000 retail stores and leading e-commerce platforms.
Rooted in a rich legacy and trusted heritage, Borosil remains a symbol of quality and reliability, empowering Indian families with products that make everyday life simpler, safer, and more beautiful.
