Bright Outdoor Media Limited (BSE: 543831), a leading out-of-home (OOH) advertising company in India, has commissioned a new premium hoarding at the Mira-Bhayandar growth corridor on the Western Express Highway. The asset, measuring 30 ft x 30 ft on both front and back faces, adds 1,800 sq ft of high-impact advertising inventory.
Strategic Expansion in Mumbai Metropolitan Region
This launch follows the unveiling of two landmark hoardings near Dara's Dhaba last month, each 40 ft x 30 ft, contributing 4,800 sq ft. With the new addition, advertisers now have access to 6,600 sq ft of prime outdoor space across one of the busiest mobility corridors in the Mumbai Metropolitan Region. Brands can book all three hoardings as a set for a continuous brand presence.
The location is strategically positioned on the arterial route connecting Mumbai with major markets including Ahmedabad, Surat, Vadodara, Virar, Vasai, Thane, and the Ghodbunder Road corridor. It benefits from continuous traffic flow and exposure to lakhs of commuters daily.
Growing Demand for OOH in Transit Corridors
The Mira-Bhayandar corridor has emerged as a sought-after destination for outdoor advertising, attracting brands in real estate, automotive, FMCG, retail, entertainment, finance, and luxury. The new asset enhances Bright's ability to offer high-visibility locations with multiple-format branding opportunities.
Dr. Yogesh Lakhani, Chairman and Managing Director of Bright Outdoor Media Limited, said: "With the addition of our third premium hoarding at the Mira-Bhayandar corridor, we are not merely adding inventory; we are creating a powerful branding destination for advertisers looking to dominate one of the busiest transit corridors in the Mumbai Metropolitan Region. What makes this offering truly unique is that brands now have the flexibility to book all three hoardings together as a strategic set, delivering an unmatched road-blocking impact across 6,600 sq ft of premium advertising space."
Company Background and Financial Performance
Founded in 1980 and headquartered in Andheri, Mumbai, Bright Outdoor Media operates over 1,300 OOH/DOOH displays across strategic locations, including ownership of 50+ of Mumbai's 120+ digital LED billboards. It is the first company in the world to install solar panels on hoardings, supplying electricity to Indian Railways through a joint venture. Bright Outdoor Media was the first outdoor media company listed on the BSE SME platform on March 24, 2023.
In H2 FY26, the company reported total revenue of ₹92.12 crore, EBITDA of ₹20.25 crore, net profit of ₹13.97 crore, and EPS of ₹12.98. For the full fiscal year FY26, total revenue was ₹155.43 crore, EBITDA ₹35.23 crore, net profit ₹24.05 crore, and EPS ₹12.26.
