Express Baazar, in partnership with Lions Club International and supported by Lions Club International Foundation, hosted 150 children from various orphanages at its Axis Mall store in Kolkata for a unique shopping experience under Project Muskan. The initiative focused on dignity, choice, and inclusion, allowing children aged 8 to 15 to select their own clothing, essentials, snacks, and treats instead of receiving pre-selected donations.
Empowerment Through Choice
Each child was paired with a Leo volunteer who acted as an elder sibling for the day, helping them navigate the store, make choices, share conversations, and enjoy lunch together. This fostered meaningful bonds and ensured every child felt valued and included. Express Baazar also presented special gifts to the children, making the day even more memorable.
Leadership Perspectives
Mr. Shreyans Surana, Managing Director of Express Baazar, said, "At Express Baazar, we believe every child deserves the opportunity to dream, choose, and feel special. Project Muskan beautifully aligns with our belief that retail can go beyond commerce and become a platform for creating meaningful experiences. Watching these children shop with confidence and excitement was truly inspiring."
Aayush Bagla, Past Leo-Lion Board Liaison at Lions Clubs International, added, "Our target with Project Muskan is to make our young leaders of Leo and Lions Club experience empathy when they help the children shop, when they help the children choose, and more importantly when they enable the child to enjoy and smile."
Project Muskan's Impact
Project Muskan reflects a shared commitment to creating positive social impact through experiences that foster confidence, empathy, and happiness. The children left with their chosen purchases and cheerful memories, living up to the project's name—bringing a genuine 'Muskan' (smile) to every face.
About the Organizations
Express Baazar is a value-focused retail chain making quality fashion, lifestyle, and everyday essentials accessible across India. Lions Clubs International is one of the world's largest service organizations, with over 1.4 million members in more than 200 countries, guided by the motto "We Serve." Project Muskan is a flagship community initiative led by Lions and Leo Clubs to bring joy, dignity, and meaningful experiences to underprivileged children.
