KEI Industries Limited, a leading Indian manufacturer of wires and cables, has announced the appointment of actor and youth icon Rashmika Mandanna as its new brand ambassador. The strategic partnership marks a significant step in the company's efforts to deepen consumer engagement and enhance brand visibility through an upcoming nationwide campaign.
Strategic Brand Association
Rashmika Mandanna, known for her authenticity and versatility across regional and national cinema, embodies values that align with KEI's vision of excellence, trust, innovation, and customer-centricity. Her widespread appeal across geographies and generations makes her a natural fit for the brand, which has built its reputation on delivering world-class products and fostering enduring customer relationships.
Welcoming Rashmika to the KEI family, Mr. Anil Gupta, Chairman cum Managing Director, said: "We are delighted to welcome Rashmika Mandanna to KEI Family. Like Rashmika is famous for her movies and brilliant performances, KEI is famous for its quality products and services all over the world. We thank Rashmika for associating with KEI as Brand Ambassador."
Empowering Women Through Association
Mrs. Archana Gupta, Director, highlighted the deeper significance of the partnership: "At KEI, we deeply admire and salute the strength, resilience, and achievements of women who continue to inspire progress and positive change in society. Rashmika represents the spirit of today's empowered woman—confident, determined, and fearless in pursuing her dreams. Her journey resonates with millions of women across the country, and we hope this association encourages more women to believe in their potential and break barriers with confidence, world-class quality work & high performance, just like KEI Wires & Cables- Har Tension Sahe Chalti Rahe."
Mr. Akshit Diviaj Gupta, Executive Director, added: "Rashmika's authenticity, energy and connect with audiences across India perfectly complement KEI's core values and our commitment to excellence. As a brand that has built its reputation on trust, quality, and innovation, we believe this association will further strengthen our relationship with consumers and help us connect with a wider audience."
Upcoming 360° Marketing Campaign
As part of the collaboration, KEI will unveil an integrated marketing campaign featuring Rashmika Mandanna, including a new television commercial set to launch in the coming week. The campaign aims to enhance brand visibility and reinforce KEI's position as a trusted choice for customers seeking quality, reliability, and innovation.
The campaign will showcase Rashmika in a compelling new avatar, highlighting KEI's commitment to delivering cutting-edge solutions. It will be amplified across television, digital platforms, social media, print, outdoor advertising, and other key channels to ensure widespread consumer engagement nationwide.
About KEI Industries Limited
Founded in 1968, KEI Industries Limited is one of India's leading manufacturers of wires and cables, with a strong presence in over 60 countries. The company offers a comprehensive range of cables from 1.1 KV to 400 KV, catering to global customers across sectors where electricity is used. KEI is committed to delivering quality, innovation, and excellence through state-of-the-art manufacturing and customer-centric solutions.
