How Macron’s €775 Sunglasses at Davos Ignited iVision’s Historic Stock Rally
In a stunning turn of events at the World Economic Forum in Davos, French President Emmanuel Macron’s choice of eyewear has catapulted iVision Tech into the financial spotlight, triggering the company’s largest single-day stock surge ever. The viral moment, which occurred on January 23, 2026, saw iVision shares soar by an impressive 28%, adding approximately €3.5 million to its market capitalization over just two trading sessions.
The Viral Spark: Macron’s Aviator Shades
President Macron was spotted wearing a pair of Pacific S 01 sunglasses by French designer Henry Jullien, priced at €659 (approximately $775). These aviator-style shades quickly became the talk of Davos, sparking a massive meme frenzy online. Social media users drew playful comparisons to Tom Cruise’s iconic look in the movie Top Gun, amplifying the buzz around the eyewear.
Key details about the sunglasses:
- They were gifted to Macron in 2024, but he reportedly paid for them himself, emphasizing his support for French-made products.
- Macron chose to wear them at Davos due to a burst blood vessel in his eye, which required protection from bright lights.
- The design, crafted by Henry Jullien, is noted for its sleek, modern aesthetic, aligning with Macron’s public image.
iVision Tech’s Stock Market Frenzy
The meme-driven attention translated directly into financial gains for iVision Tech, a company associated with the eyewear industry. The stock rally marked the biggest one-day gain in the company’s history, with shares climbing 28% in a single session. Over two days, this surge added €3.5 million to iVision’s market cap, highlighting the power of viral trends in today’s digital economy.
CEO Stefano Fulchir expressed amazement at the development, calling it a “wow effect” that underscores the unpredictable nature of market movements driven by social media and celebrity influence.
Broader Reactions and Implications
The incident has not gone unnoticed in political and business circles. Even former U.S. President Donald Trump joked about the sunglasses, adding to the global chatter. This episode illustrates how seemingly minor fashion choices by world leaders can have significant ripple effects, from boosting brand visibility to impacting stock markets.
Why this matters for investors and tech enthusiasts:
- It demonstrates the growing influence of meme culture and viral content on financial markets, particularly for tech and consumer goods companies.
- Highlights the importance of French innovation and design, as Macron’s choice reinforced the “Made in France” ethos.
- Serves as a case study in how unexpected events can drive rapid stock movements, offering lessons for market analysts and traders.
As of the update on January 23, 2026, at 07:28 pm IST, the story continues to evolve, with iVision Tech riding the wave of this unprecedented attention. Whether this rally sustains or fades remains to be seen, but for now, Macron’s sunglasses have proven to be more than just a fashion statement—they’re a market-moving phenomenon.
