Pantum India, a leading provider of printing solutions, has announced a strategic association with Vishal Peripherals to strengthen its footprint in the Indian market. The partnership aims to leverage Vishal Peripherals' extensive distribution network to expand Pantum's reach across various regions, including tier 2 and tier 3 cities.
Strategic Partnership Details
Under the agreement, Vishal Peripherals will distribute Pantum's range of printers, multifunction devices, and consumables. This collaboration is expected to enhance product availability and after-sales support for customers. Pantum India's Managing Director, Mr. Anil Kumar, stated, 'This partnership aligns with our vision to make reliable and affordable printing solutions accessible to a wider audience in India.'
Benefits for Customers
Customers can expect improved service levels and faster response times due to Vishal Peripherals' robust logistics and supply chain capabilities. The partnership also includes joint marketing initiatives to create awareness about Pantum's product portfolio, which includes monochrome and color printers suitable for home, small business, and enterprise use.
Market Expansion Goals
Pantum India aims to increase its market share in the competitive printing industry by focusing on cost-effective solutions and localized support. The company has been expanding its presence in India since 2019 and has established a strong distribution network. This new association is a step towards achieving a 10% market share in the Indian printer market by 2025.
Vishal Peripherals, known for its expertise in IT peripherals distribution, will initially cover key states such as Maharashtra, Gujarat, Rajasthan, and Uttar Pradesh, with plans to expand nationwide. The partnership is expected to generate significant business opportunities for both companies and contribute to the growth of the printing solutions sector in India.
