Sunpure, the flagship edible oil brand from MK Agrotech (a Masoom Group company), has launched a landmark multimedia brand campaign celebrating 30 years of purity, trust, and happiness in Indian homes. The campaign features superstar Kiccha Sudeep and National Award-winning actress Priyamani, focusing on India's only Physically Refined Sunflower Oil – Sunpure Refined Sunflower Oil, a trusted choice for generations across South and West India.
Three Decades of Trust in Every Kitchen
For 30 years, Sunpure Refined Sunflower Oil has been a staple in kitchens across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Maharashtra, Goa, and Odisha. The brand has earned the confidence of millions of households through its commitment to purity, quality, and consistency. The new campaign pays tribute to this enduring relationship, celebrating the simple moments of love, togetherness, and happiness that begin around every dining table.
Campaign Highlights: Jingle and Tagline
Built around the tagline "Sunpure Ellide, Santhosha Allide" (Where there is Sunpure, There is Happiness), the television commercial captures the warmth of everyday family life through a nostalgic jingle, engaging storytelling, and relatable family moments. The campaign aims to reinforce the emotional bond Sunpure has built with consumers over three decades, emphasizing why the brand remains a preferred choice for millions of Indian families.
Ambassadors with Enduring Legacies
The campaign features a unique connection between the brand and its ambassadors. As Sunpure celebrates 30 years, Kiccha Sudeep also marks three decades of entertaining audiences, making the association a natural celebration of two enduring legacies built on trust and consistency. Priyamani, known for her warmth and grace, represents the modern Indian homemaker, creating an authentic emotional connect with families and reinforcing Sunpure's core values.
Portfolio Expansion: Sunpure Champion Refined Canola Oil
Coinciding with its 30-year milestone, Sunpure has introduced Sunpure Champion Refined Canola Oil, a premium edible oil rich in monounsaturated fatty acids (MUFA) and Omega 3, designed for health-conscious consumers. Its neutral taste and aroma make it suitable for all types of Indian cooking. This new offering reflects the brand's focus on innovation and delivering healthier, high-quality cooking solutions.
Leadership Perspectives
Mr. Mannan Khan, Director of Masoom Group, said, "This year marks a significant milestone in Sunpure's journey as we celebrate 30 years of serving millions of families with products they trust every day. Our new campaign is a celebration of that enduring relationship and the values that have shaped our brand – purity, quality, care, and togetherness. Kiccha Sudeep and Priyamani are personalities who enjoy immense credibility and emotional connect with audiences across our key markets, making them the perfect ambassadors for Sunpure. We are equally delighted to introduce 'Sunpure Champion Refined Canola Oil', reaffirming our commitment to offering innovative, healthier cooking solutions that cater to the evolving preferences of today's consumers while remaining rooted in the trust we have built over the last three decades."
Ms. Farrah Khan, Director of Masoom Group, shared the creative thought behind the campaign: "The catchy jingle and the tagline, 'Sunpure Ellide, Santhosha Allide,' is the emotional heart of the film. Together with Kiccha Sudeep and Priyamani, the film celebrates the happiness that great food and togetherness bring into every home. We wanted audiences to smile, reminisce and instantly relate to the story, because that's what Sunpure has represented for millions of families over the years."
Rollout and Reach
Beginning July, the new television commercial for Sunpure Refined Sunflower Oil will be rolled out across television, cinema, digital, and social media platforms. It will be supported by an integrated communication program across key markets, including outdoor, print, radio, and in-store branding. The launch of Sunpure Champion Refined Canola Oil marks the next phase of product innovation, strengthening the portfolio with healthier cooking solutions for evolving consumer lifestyles while reinforcing Sunpure's position as one of India's most trusted edible oil brands.
About Sunpure
Sunpure is the flagship edible oil brand of MK Agrotech, the flagship company of the Masoom Group. With roots in the edible oil industry dating back to 1976 and the Sunpure brand launched in 1996, it has earned the trust of millions of households through its commitment to purity, quality, and innovation. Headquartered in Srirangapatna, Karnataka, Sunpure offers a diverse portfolio of edible oils and food products. It sells India's only Physically Refined Sunflower Oil using patented technology certified by the Government of India, supported by a network of 900+ distributors and traders, and a retail reach of 250,000+ outlets across nine states.
