Yuthika Professional, a professional hair color, hair care, and styling brand, has expanded its product range with the launch of the Ultracare Sulfate Free Range and the Evano Professional Actt Hair Hold Spray in new packaging. These additions target the evolving needs of salon professionals in India.
New Products Address Salon Professionals' Needs
The Ultracare Sulfate Free Range is formulated for gentle cleansing of color-treated and chemically processed hair, aiming to enhance softness and smoothness. According to the company, sulfate-free formulations are increasingly preferred by both salon professionals and consumers for maintaining treated hair.
The Evano Professional Actt Hair Hold Spray line includes two variants: Paramount+ Ultra Strong Hold and Paramount Ultra Strong Hold. These are designed to provide styling control, hold, and flexibility for various hairstyles and salon-created looks.
Growing Demand for Specialized Salon Products
The company stated that the professional beauty and salon segment in India is evolving, with rising consumer interest in hair care routines and color-treated hair maintenance. Product development focuses on hair repair, nourishment, protection, manageability, and styling support, which are key considerations for salons serving diverse customer needs.
Yuthika Professional noted that its overall product strategy centers on addressing practical salon requirements while adapting to changing consumer preferences. The company continues to invest in expanding its portfolio across professional hair color, hair care, and styling categories based on market feedback.
According to the company, increasing demand for professional grooming services has driven the need for specialized salon products across multiple categories. Salons are incorporating products designed for different hair types, treatment histories, and styling requirements.
Company Commitment to Innovation
Yuthika Professional stated that continued investment in product development remains a key part of its growth strategy. The brand aims to equip salon professionals with products that support a variety of hair care and styling applications, with a focus on professional salon environments.
The company offers a comprehensive range of hair color, hair care, and styling products developed exclusively for salon professionals across India. The portfolio spans categories designed to support coloring, maintenance, treatment, and styling needs in professional settings.
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