The sacred city of Amritsar witnessed an extraordinary shopping spectacle during Dhanteras 2023, as enthusiastic buyers created record-breaking sales figures that brought wide smiles to local shopkeepers' faces. The festive spirit translated into unprecedented commercial activity across the city's markets.
Gold and Silver Sparkle Brightest
Jewellery stores in Amritsar experienced phenomenal footfall, with customers queuing up since early morning to purchase gold and silver items. Traditional beliefs about Dhanteras bringing prosperity and good fortune drove massive purchases of precious metals, making it the most profitable day of the year for jewellers.
Electronics and Vehicles See Massive Demand
Beyond precious metals, electronic goods and vehicles emerged as top performers during this festive period. Customers showed particular interest in:
- Smartphones and laptops
- Home appliances and televisions
- Kitchen equipment and gadgets
- Two-wheelers and cars
Business Revival After Challenging Times
Local merchants expressed overwhelming joy at the sales figures, noting that this Dhanteras marked a significant recovery from previous years affected by economic uncertainties. Many shopkeepers reported 30-40% higher sales compared to last year's festival season.
The bustling markets of Amritsar, including Lawrence Road, Hall Bazaar, and Katra Jaimal Singh, remained packed until late evening as families indulged in traditional Dhanteras shopping. The overwhelming response has set a positive tone for the entire Diwali festival period, with businesses optimistic about sustained consumer enthusiasm.
This remarkable commercial activity not only benefits local entrepreneurs but also indicates strengthening consumer confidence and economic vitality in the region, making it a truly golden Dhanteras for Amritsar's business community.
