Japanese Medical Device Giant Create Medic Announces Strategic India Expansion
Chennai has become the focal point for Create Medic Co's ambitious entry into the Indian healthcare market. The Japan-based manufacturer, specializing in disposable silicone medical devices, has revealed a comprehensive three-pillar expansion strategy, positioning India as a strategic priority. This move comes in response to the country's rapidly expanding healthcare infrastructure and increasing demand for advanced medical solutions.
Direct Market Entry with Chennai Sales Office
The $90-million Tokyo Stock Exchange-listed company has officially launched its first India sales office in Chennai, marking a significant shift from its previous distribution-led approach. Since 2017, Create Medic has operated through distributor Medi Nippon, but the new direct sales model signals deeper market commitment. The company will continue focusing exclusively on healthcare institutions, with no plans for direct-to-consumer sales. Their product portfolio includes PEG kits, gastrostomy replacement catheters, micro-catheter kits, and SB tubes used in gastroenterology, endoscopy, and interventional procedures at leading hospitals.
Revenue Targets and Regional Expansion Plans
Create Medic has set aggressive revenue targets for the Indian market: Rs 20 crore in the near term and Rs 100 crore in the long term. To achieve this, the company plans to expand its presence across western, northern, and eastern regions of India. "We aim to develop India-specific products in close collaboration with local physicians and build a strong supply network," stated Katsuhiko Yamane, president of Create Medic India. This expansion will be supported by continuous product innovation and nationwide market penetration efforts.
Manufacturing Investment and Global Strategy
The third pillar of Create Medic's India strategy involves establishing a manufacturing unit with an investment of Rs 100 crore. This facility will serve both domestic and international markets, complementing their existing factories in Japan, China, and Vietnam. Osamu Imazawa, president of Create Medic Co, Japan, emphasized India's potential: "The large Indian healthcare infrastructure, globally renowned doctors, and strong purchasing power make the country a high-potential market." The company's expansion reflects confidence in India's growing medical device sector and its position as a key global healthcare destination.
