The vibrant check lungis from Ethamukkala village in Andhra Pradesh have reached a significant milestone. These traditional handwoven textiles have become the 1,800th application for geographical indication (GI) protection filed with the GI Registry in Chennai.
Weavers Society Files Application
The Ethamukkala Weavers Cooperative Production and Sales Society Ltd submitted the application. This society represents the skilled artisans of Ethamukkala village in Prakasam district. They received assistance from GI practitioner Subhajit Saha, who serves as CEO of Resolute 4IP Services LLP.
Unique Characteristics of Ethamukkala Lungis
These colourful lungis feature signature check patterns that make them instantly recognisable. Crafted from 60x60 count combed cotton yarn, the fabric achieves remarkable softness and lightness. The checks are not printed or added later but woven directly into the material during the creation process.
Subhajit Saha explained the technical details. "Precise interlacement of warp and weft yarns creates the distinctive patterns," he said. Saha has helped file more than fifty GI applications from Andhra Pradesh and Telangana.
The weaving technique ensures several advantages. The checks become an inseparable part of the fabric, guaranteeing durability and consistent appearance. This integration also maintains the aesthetic appeal over extended use.
Generational Skills and Tradition
The special check motifs result from specialised knowledge passed down through generations since 1975. Artisans employ careful yarn selection, expert colour balancing, and meticulous pattern alignment. This combination of technique and tradition gives Ethamukkala check lungis their unique character and superior quality.
Importance of GI Protection
Granting GI status to these handwoven lungis will provide crucial protection. Only authentic products originating from Ethamukkala can carry this name in the marketplace. This safeguard prevents imitation and misuse while preserving the product's reputation in both domestic and international markets.
Current GI Landscape in India
While Ethamukkala check lungis received application number 1,800, India has granted GI tags to 724 unique products so far. This growing number reflects increasing recognition of traditional crafts and products across the country.
The application represents more than just legal protection. It acknowledges the cultural heritage and artisanal skills of Ethamukkala weavers. Their dedication to preserving traditional methods while producing high-quality textiles deserves this recognition.
Consumers seeking authentic handwoven lungis will benefit from the GI tag. They can trust products bearing this designation to represent genuine Ethamukkala craftsmanship. The weavers themselves gain protection for their livelihood and cultural legacy.
This development highlights the importance of geographical indication protection for traditional Indian products. As more artisans seek GI status, awareness grows about preserving unique regional crafts and supporting local economies.
