Glow by Kirtilals, the contemporary natural diamond jewellery brand from Kirtilals, has opened its second showroom in Chennai at Mid Point, Block B, LB Road, Adyar. The inauguration ceremony on June 29 was graced by actress Ramya Pandiyan. This expansion strengthens the brand's presence in Chennai, bringing its lightweight, high-quality natural diamond jewellery to the vibrant Adyar neighbourhood.
Product Range and Pricing
Designed for the modern woman, Glow by Kirtilals offers a contemporary collection that blends elegance, versatility, and everyday wearability. Prices start from Rs. 7,000, making natural diamonds accessible for work, casual outings, celebrations, and special moments. The Adyar showroom features rings, earrings, pendants, bracelets, necklaces, and everyday diamond essentials, reflecting individuality and evolving fashion sensibilities.
Exclusive Launch Offers
To celebrate the opening, Glow by Kirtilals is offering flat 50% off on making charges, flat 26% off on diamond value, and Rs. 125 extra per gram on exchange of old gold towards the purchase of finest quality diamond jewellery. These offers aim to encourage customers to upgrade to natural diamond jewellery.
Brand Vision and Market Strategy
Mr. Suraj Shantakumar, Director - Business Strategy, Kirtilals, said, "Chennai has always been an important market for us, and we are delighted to strengthen our presence with our second Glow by Kirtilals showroom in the city. Adyar is home to a vibrant community that appreciates contemporary style while valuing quality and craftsmanship. With Glow, our vision is to make natural diamond jewellery more accessible for the modern woman by offering designs that complement her everyday lifestyle and celebrate her individuality."
About Glow by Kirtilals
Glow by Kirtilals is the Gen Z and millennial take on the Kirtilals legacy, which has been crafting fine jewellery for over 87 years. The brand now operates 11 exclusive showrooms across South India. With in-house artistry, manufacturing, and expert craftsmanship, Glow creates natural diamond and gold jewellery designed for everyday confidence, style, and self-expression. Customers can also explore the collection online at www.glowjewels.com.
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