Maruti Suzuki India's premium offering, the Grand Vitara, is creating waves in the automotive market with an overwhelming response from customers. The company has revealed that this stylish SUV has crossed a significant milestone, accumulating more than 33,000 bookings since its launch.
CNG Variants Emerge as Surprise Package
In a remarkable trend that highlights changing consumer preferences, the CNG variants of the Grand Vitara are contributing significantly to its success story. Approximately one-third of all bookings, translating to about 11,000 units, are for the eco-friendly CNG trims.
This strong preference for CNG options underscores Indian buyers' growing appetite for fuel-efficient and cost-effective vehicles without compromising on premium features and performance.
Strong Hybrid Technology Gains Traction
The Grand Vitara's intelligent electric hybrid system, sourced from Toyota, is also receiving enthusiastic response from the market. This advanced technology offers customers the perfect blend of performance and fuel efficiency, making it an attractive proposition in the competitive compact SUV segment.
Winning the Premium SUV Space
Maruti Suzuki's strategic focus on strengthening its presence in the premium vehicle segment appears to be paying rich dividends. The Grand Vitara, with its bold design, feature-rich interiors, and multiple powertrain options, has successfully positioned itself as a formidable contender against established rivals in the ₹10-20 lakh price bracket.
The overwhelming booking numbers signal that Indian consumers are embracing Maruti Suzuki's premium offerings, marking a significant shift in the brand's market perception and expanding its footprint beyond the entry-level and mid-segment vehicles.
