GRT Jewellers Launches Festive Initiatives for Tamil Puthandu and Akshaya Tritiya
GRT Jewellers, a renowned name in South India's jewellery market with a legacy dating back to 1964, has officially announced its festive initiatives for Tamil Puthandu and Akshaya Tritiya. The brand, celebrated for its auspicious collections and extensive portfolio that includes gold, diamond, platinum, silver, and gemstone jewellery, operates 66 showrooms across South India and maintains an international presence in Singapore.
Curated Festive Offers to Enhance Celebrations
In alignment with the festive season in Tamil Nadu, GRT Jewellers has rolled out a comprehensive set of curated offers designed to amplify the spirit of new beginnings and prosperity for customers throughout the state. These initiatives are tailored to mark the significance of Tamil Puthandu and Akshaya Tritiya, two of the most important occasions in the region.
The festive offers include:
- A 20% discount on wastage (VA) charges for gold jewellery.
- Rs 100 extra per gram on old gold jewellery exchange.
- 12.5% off on diamond and uncut diamond value, excluding solitaires.
- 25% off on wastage (VA) for silver articles.
- 10% off on the MRP of silver jewellery.
- No wastage (VA) on gold coins.
Pre-Booking with Price Protection
GRT Jewellers has introduced a pre-booking facility that allows customers to secure their jewellery purchases in advance. This offer requires a 75% advance payment and includes a price protection guarantee. If the gold price decreases on Akshaya Tritiya day, which falls on April 19th and 20th, the brand will refund the difference amount, ensuring a secure and reassuring buying experience.
Additionally, the company has launched an extensive range of lightweight jewellery options to cater to various budgets, making festive shopping more accessible and enjoyable for all customers.
Leadership Insights on Festive Significance
Commenting on the festive celebrations, Managing Director G.R. 'Anand' Ananthapadmanabhan emphasized that Tamil Puthandu and Akshaya Tritiya are pivotal occasions in Tamil Nadu, symbolizing prosperity, positivity, and new beginnings for families. He stated that GRT Jewellers aims to enhance these moments through thoughtfully curated jewellery collections and value-driven festive offerings.
Managing Director G.R. Radhakrishnan further highlighted the emotional and traditional values associated with jewellery buying during these festivals in Tamil households, often linked to blessings and prosperity. He invited customers to visit their nearest showroom to explore the limited-period festive collections and offers, reinforcing the brand's commitment to providing a memorable and secure purchase experience.
GRT Jewellers continues to uphold its reputation as a trusted name in the jewellery industry, blending tradition with innovative offerings to celebrate the festive season with its valued customers.
