Are constant Black Friday sale notifications dominating your smartphone screen? What began as a Western shopping tradition has firmly taken root in Indian soil, transforming the retail landscape dramatically.
From American Roots to Indian Mainstream
Black Friday traces its origins back to the early 1960s in the United States, marking the shopping frenzy that follows Thanksgiving celebrations. This single day of intense bargain hunting has since evolved into a global retail phenomenon that Indian consumers have enthusiastically embraced.
The Never-Ending Sale Season in India
Indian retailers have taken the Black Friday concept and expanded it beyond recognition. Sales now run for approximately 100 out of 365 days each year, creating what feels like a perpetual discount season. The phenomenon has shifted from a one-day event to an extended period of shopping opportunities that keep consumers engaged throughout the year.
Transforming Indian Consumer Behavior
The adaptation of Black Friday in India represents more than just another shopping day. It signifies how global retail trends are being localized and expanded to suit Indian market dynamics. The constant stream of sales has changed consumer expectations, with shoppers now anticipating regular discount periods rather than waiting for traditional festival seasons.
The updated observation from November 28, 2025, confirms that Black Friday is no longer just a Western import but an established feature of India's retail calendar. The season of shopping deals appears to be never-ending as retailers compete for consumer attention through continuous promotional activities.
