Jayanta Group Expands Legacy with ORISTAR Brand Launch
The Jayanta Group of Industries, a renowned leader in lighting and electrical manufacturing for more than five decades, has officially unveiled its new brand ORISTAR. This strategic move marks the Group's significant expansion into the fans and electrical appliances market, building on its established reputation for quality and innovation.
A Legacy of Manufacturing Excellence Since 1967
Founded in 1967 by the late Sri Kali Shadan Das, the Group began its journey as Jayanta Lamp Industries, pioneering GLS (incandescent) lamp manufacturing in India. Over the decades, it has evolved into one of Eastern India's foremost lighting manufacturers, demonstrating consistent growth and technological advancement.
The Group further strengthened its foundation through Jayanta Glass Industries Pvt Ltd., establishing one of India's earliest and largest glass shell manufacturing facilities. This reflects the organization's deep commitment to in-house engineering capabilities and innovation excellence.
With a persistent focus on research and development, the Group has continuously upgraded its technology to align with energy efficiency standards, sustainability goals, and evolving consumer preferences. To enhance its nationwide presence, Jayanta Lamp Industries Pvt. Ltd. established Jayanta Lighting Innovation LLP, dedicated to marketing, distribution, and comprehensive brand development across India.
Introducing ORISTAR: Technology-Driven Electrical Solutions
Building on this rich heritage, Jayanta Lighting Innovation LLP has now introduced ORISTAR, a modern brand that offers reliable, energy-efficient, and aesthetically designed fans and electrical appliances. These products cater to residential, commercial, and industrial applications, representing the Group's commitment to innovation, durability, and future-ready electrical solutions.
The brand leverages decades of engineering expertise and deep market understanding to deliver products that meet contemporary consumer demands. Key product highlights include:
- Energy Efficiency: ORISTAR fans feature BEE star ratings with power consumption ranging from 46W to 28W, achieving up to 50% power savings compared to traditional fan models.
- Superior Air Delivery: The High RPM range of 360–400 ensures strong and consistent airflow, maintaining performance even in low-voltage conditions.
- Aesthetic Designs: A wide variety of premium finishes including wood, metallic, and matte options, complemented by smart features such as remote control and IoT integration.
- Easy Availability: The complete ORISTAR product range is widely accessible in local markets across India, ensuring convenient customer access.
- After-Sales Support: A strong nationwide service network with genuine spare parts availability, including comprehensive post-warranty support.
- Extended Warranty: Even economy models come with warranty coverage extending up to 36 months, demonstrating product reliability.
Celebrity Association and Leadership Vision
Renowned film actress Tamannaah Bhatia has been associated as the brand model for ORISTAR. During the launch event, she congratulated Sri Manish Gupta, director of Jayanta Group of Industries, and expressed her full commitment to supporting and collaborating with the brand in its future journey.
Sri Manish Gupta, director of Jayanta Group of Industries, commented on the launch: "With ORISTAR, we are taking forward our legacy of over 50 years in innovation, quality, and product development. Our aim is to deliver advanced, energy-efficient solutions while building strong trust among customers and channel partners across India."
Future Outlook and Industry Impact
Through ORISTAR, the Jayanta Group aims to establish new benchmarks in the fans and electrical appliances segment while maintaining its unwavering commitment to quality, sustainability, and customer satisfaction. This expansion represents a strategic diversification that leverages the Group's manufacturing expertise to address broader market needs.
About Jayanta Group of Industries: Established in 1967, the Jayanta Group stands as a leading name in lighting and electrical manufacturing in India. Known for its innovation-driven approach, in-house engineering capabilities, and dedication to delivering high-quality, energy-efficient products, the Group continues to shape India's electrical manufacturing landscape.
