Kajaria Ceramics Unveils New Brand Campaign with Ranveer Singh and Rashmika Mandanna
India's premier tiles and bathware manufacturer, Kajaria Ceramics Ltd., has launched a compelling new television commercial under the tagline 'Log Toh Poochenge Hi'. The campaign stars Bollywood superstar Ranveer Singh and pan-India actress Rashmika Mandanna, aiming to captivate consumers and design enthusiasts across the nation.
Campaign Concept and Narrative
Built on the insight that well-designed homes naturally attract admiration, the commercial positions Kajaria's superior tiles and Kerovit bathware as effortless conversation starters. The film features Ranveer Singh and Rashmika Mandanna portraying an accomplished Army couple hosting a senior Brigadier and his wife at their picturesque hillside residence.
Through subtle moments of appreciation, the narrative showcases various elements of the home, including outdoor pathways, elegant living spaces, refined kitchen finishes, and premium Kerovit bath fittings. This approach highlights Kajaria's design excellence without overt promotion, blending warmth, pride, humor, and relatability.
Strategic Brand Positioning
Conceptualized as a high-visibility brand push, this campaign continues Kajaria's strategy of combining celebrity-led storytelling with sharp consumer insights. It reinforces aspiration, recall, and product credibility in India's rapidly evolving housing market. By seamlessly integrating both tiles and bathware within a cohesive narrative, the film strengthens Kajaria's positioning as a comprehensive premium home solutions brand.
Mr. Chetan Kajaria, Vice Chairman at Kajaria Ceramics Ltd., commented, "At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Bringing Rashmika Mandanna on board alongside Ranveer Singh reflects our commitment to building a strong cultural connect with homeowners across regions."
Mr. Rishi Kajaria, Managing Director, added, "With 'Log Toh Poochenge Hi,' our objective is to elevate the brand conversation towards emotion and brand ownership while showcasing modern design and uncompromised quality. Today's consumers see their homes as an expression of identity, and Kajaria's products play a central role in enabling that aspiration."
Celebrity Insights and Reactions
Ranveer Singh shared his enthusiasm for the campaign, stating, "What I love about this campaign is how relatable the insight is -- when you build a home with care and great design, it naturally becomes special. The film showcases that pride in a very fun, slice-of-life way."
Rashmika Mandanna expressed, "This phase of life makes the idea of 'home' feel even more special to me, which is why this film felt very close to my heart. It beautifully captures how a home isn't just about how it looks, but how it reflects your journey and the life you're building together."
Campaign Rollout and Expected Impact
The television commercial is being rolled out across multiple platforms, including television, digital, outdoor, print, and cinema. Kajaria expects this campaign to significantly enhance brand salience in the premium category and drive cross-category adoption between tiles and bathware. This initiative is part of the company's broader strategy to scale its integrated home solutions approach, particularly aiming to expand reach in southern markets and across all regions of India.
By leveraging the star power of Ranveer Singh and Rashmika Mandanna, Kajaria aims to inspire beautiful living spaces and strengthen customer engagement nationwide, reinforcing its leadership in the home decor industry.
