In a significant move to bolster its electric vehicle portfolio, Mahindra & Mahindra has officially launched the much-awaited XUV 3XO EV in the Indian market. The all-electric sub-compact SUV was unveiled on January 6, with a competitive starting price of ₹13.89 lakh (ex-showroom). This launch marks a key step in the automaker's aggressive strategy to capture a larger share of India's growing passenger EV segment.
Mahindra XUV 3XO EV: Pricing and Variant Details
The new Mahindra XUV 3XO EV is offered in two primary trim levels, catering to different buyer preferences. The entry-level AX5 variant is priced at ₹13.89 lakh, while the more feature-rich AX7L trim costs ₹14.96 lakh (both prices ex-showroom). This positioning directly pits it against popular models like the Tata Nexon EV. The launch comes just a day after Mahindra introduced the XUV 7XO, highlighting a rapid-fire product rollout strategy.
Powertrain, Performance, and Real-World Range
At the heart of the XUV 3XO EV lies a 39.4 kWh battery pack that Mahindra claims can deliver a real-world range of up to 285 km on a single charge. This makes it a practical option for daily city commutes and occasional highway journeys. Power is sent to the front wheels via a single electric motor that generates a healthy 148 bhp and 310 Nm of torque.
This setup enables spirited performance, with the SUV capable of accelerating from 0 to 100 kmph in a segment-leading 8.3 seconds. Drivers can tailor the driving experience through three selectable modes: Fun, Fast, and Fearless.
Design, Cabin, and Feature Highlights
Visually, the XUV 3XO EV shares its overall silhouette with its internal combustion engine (ICE) sibling but incorporates distinct electric vehicle cues. The most noticeable change is the closed front panel that replaces the conventional radiator grille. It retains stylish elements like signature LED headlamps, LED DRLs, and 16-inch diamond-cut alloy wheels.
Inside, the cabin is packed with modern amenities focused on comfort and connectivity. A highlight is the twin 10.25-inch HD screen setup—one for the infotainment system and another for the driver's display. The Adrenox-powered infotainment supports wireless Android Auto and Apple CarPlay and features built-in Alexa.
Other notable features include:
- Dual-zone climate control
- Single-pane sunroof
- Wireless phone charger
- Six-speaker audio system
- Rain-sensing wipers and auto headlamps
- Rear AC vents and a central armrest with cup holders
Ride and Handling Enhancements
Mahindra has equipped the XUV 3XO EV with advanced suspension technology aimed at improving ride quality and stability. The company specifically mentions the use of Frequency Dependent Damping (FDD) and MTV-VAL systems. These technologies are engineered to enhance comfort, handling, and overall driving dynamics, ensuring a composed ride over various road conditions.
The launch of the XUV 3XO EV is a clear statement of intent from Mahindra. It replaces the earlier XUV400 in the lineup and joins other EVs like the XEV 9S and BE 6. This back-to-back launch with the XUV 7XO underscores the automaker's concerted push to strengthen its presence across both ICE and EV segments in the competitive Indian automotive market.
