Mahindra & Mahindra has strategically refreshed its flagship three-row SUV, the XUV700, by introducing it under a new name: the all-new Mahindra XUV 7XO. This move aims to solidify the automaker's position in the competitive premium SUV space, where it locks horns with rivals like the Tata Safari and Hyundai Alcazar.
A New Name, Familiar Strengths: The XUV 7XO Lineup
The revamped SUV arrives in a total of six variants: AX, AX3, AX5, AX7, AX7 T, and AX7 L. Buyers can choose between petrol and diesel engine options, carried over from the capable XUV700. The most attention-grabbing announcement, however, is the aggressive pricing and feature set of the entry-level AX variant.
Priced between ₹13.66 lakh and ₹14.96 lakh (ex-showroom) for the petrol and diesel manual transmissions respectively, the AX trim is positioned as the most accessible point of entry. Despite its base status, Mahindra has packed it with a surprising array of features, making a strong case for it as the most value-for-money proposition in the entire lineup.
Deep Dive: Why the XUV 7XO AX Petrol MT is a Smart Buy
For a buyer considering a petrol-powered SUV with a manual gearbox, the XUV 7XO AX priced at ₹13.66 lakh emerges as the standout choice. Here’s a detailed breakdown of what this variant offers.
Feature-Packed Exterior and Interior
On the outside, the AX variant doesn't look like a bare-bones model. It retains the signature dual-pod LED projector headlamps with LED DRLs, LED tail lamps with pixel elements, flush-fitted door handles, and roof rails. It rides on 17-inch steel wheels with covers, forgoing the larger alloys of higher trims.
Inside the cabin, the headline feature is the triple 12.3-inch screen setup—comprising a digital driver's display, a touchscreen infotainment system, and a screen for the co-passenger. The cabin uses hard plastics and fabric upholstery but is well-equipped with features like wireless Apple CarPlay/Android Auto, a 6-speaker audio system, steering-mounted controls, all-four power windows, and cruise control. It offers a practical seven-seater layout.
Strong Safety and Proven Powertrain
Mahindra hasn't compromised on safety. The AX variant comes equipped with six airbags, ABS with EBD, Electronic Stability Control (ESC), hill hold and descent control, and ISOFIX anchors. This comprehensive safety suite is impressive for a base model.
Under the hood, the AX petrol MT uses the trusted 2.0-litre mStallion turbo-petrol engine, paired with a 6-speed manual transmission. It produces a healthy 197 bhp and 380 Nm of torque, driving the front wheels. This output gives it a significant power advantage over petrol versions of its key rivals.
Market Impact and Final Verdict
The launch of the XUV 7XO, particularly with such a compelling base variant, is expected to boost Mahindra's share in the premium three-row segment. By offering high-end tech like triple screens and robust safety in an affordable package, Mahindra has created a potent value proposition.
The AX variant smartly omits features like a panoramic sunroof or dual-zone AC, which are often considered premium luxuries rather than necessities, to keep the price aggressive. For the practical Indian family seeking space, technology, safety, and performance without stretching their budget, the Mahindra XUV 7XO AX petrol MT stands out as a remarkably well-rounded and value-packed choice.
