Mercedes-Benz is set to implement a fresh price increase of 1-2% in India, driven by exchange rate fluctuations and broader cost pressures stemming from global conflicts. This move comes despite the company simultaneously introducing a new variant of its flagship S-Class model to expand consumer options in a market where electric vehicle adoption remains slow.
Price Adjustments and Market Outlook
The German luxury automaker has already implemented cumulative price hikes of up to 4% through two rounds since January. As a result, it has tempered its growth expectations for the current year. The upcoming increase reflects ongoing challenges in managing currency volatility and rising input costs linked to geopolitical tensions.
New S-Class Plug-In Hybrid Launch
On Monday, Mercedes-Benz launched its first plug-in hybrid (PHEV) variant of the S-Class in India. The model is priced between Rs 2.2 crore and Rs 2.4 crore (ex-showroom). Deliveries for this luxury sedan are scheduled to begin in the fourth quarter of the calendar year (October-December).
This launch is part of the company's strategy to offer a broader range of powertrain options, particularly as the adoption of fully electric vehicles in India has been slower than anticipated. The S-Class PHEV combines a traditional internal combustion engine with an electric motor, providing improved fuel efficiency and reduced emissions while maintaining the luxury experience expected from the brand.
