Royal Brothers and MBSI Launch 14th Edition of RB For Women Program on International Women's Day 2026
In a significant move to empower women across India, Royal Brothers, in collaboration with MBSI (Moto Business Service India Private Limited), a subsidiary of Yamaha Motor Co., Ltd. Japan, launched the 14th edition of their transformative "RB For Women" programme. The event, held at Bengaluru's Red Riders Go Karting Grounds, marked International Women's Day 2026 with a powerful demonstration of commitment to female mobility and independence.
Empowering Women Through Motorcycle Training
The programme attracted over 250 women who gained vital motorcycle riding skills, equipping them with newfound independence and access to diverse vehicles and opportunities. In just four years, the ‘RB For Women’ initiative has ignited a powerful wave of interest, attracting hundreds of women eager to master motorcycling. This surge in participation showcases the programme's effective design and comprehensive offerings, which have resonated deeply with women seeking to break traditional barriers.
Participants receive professional training encompassing scooter and motorcycle operation, from foundational skills to advanced techniques, with a paramount emphasis on safety. Equipped with safety gear and access to a diverse fleet of practice motorcycles, women learn within a secure and controlled environment. Expert trainers deliver personalised instruction and unwavering support, ensuring each participant gains not only proficiency but also the crucial confidence to ride safely and independently.
Leadership Perspectives on the Initiative
“Marking the 14th edition of 'RB For Women' highlights our steadfast dedication to making mobility accessible for women,” stated Abhishek Chandrashekar, Co-Founder and CEO of Royal Brothers. “We are incredibly grateful to our partner, MBSI, for providing our female riders with a diverse selection of reliable and safe vehicles. We’re taking this mission across the country because we believe riding is more than a skill, it’s a pathway to adventure and self-reliance.”
Chandrashekar emphasized that mastering a motorcycle is a journey of independence, fitting perfectly into Royal Brothers' broader mission of providing 500 million Indians with mobility by prioritizing access over ownership. He invited women everywhere to discover the liberation of renting a scooter or bike, underscoring the programme's role in fostering personal freedom.
Nakao Hiroshi, CEO and Managing Director of MBSI, added, “MBSI is driven by a vision to enhance the Quality of Life across India through sustainable, accessible mobility. That’s why we are proud to partner with Royal Brothers for ‘RB For Women,’ an initiative that aligns perfectly with our core values. By equipping women with essential riding skills, we are fostering a culture of independence and breaking down long-standing societal barriers.”
Hiroshi noted that this project is a cornerstone of MBSI's broader Women Empowerment mission, creating tangible pathways to employment and economic self-sufficiency. As the partnership expands into new urban hubs, the goal remains clear: to empower women nationwide with the tools they need to navigate their own futures.
Strategic Impact and Future Prospects
Built on a foundation of shared values, the strategic partnership between MBSI and Royal Brothers has successfully accelerated female ridership through the ‘RB For Women’ initiative. The programme’s nationwide traction reveals a powerful, previously unmet demand for accessible two-wheeler mobility among women.
By fostering personal independence and providing essential technical training, this initiative does more than put women on the road—it systematically bridges the gender gap in the workforce. It equips them to thrive in India’s rapidly expanding logistics and last-mile delivery sectors, opening up new career avenues and economic opportunities.
The 14th edition of RB For Women stands as a testament to the growing movement towards gender inclusivity in mobility, with Royal Brothers and MBSI leading the charge in transforming how women engage with transportation and employment in modern India.
