In a major year-end push to accelerate sales, Volkswagen India has rolled out substantial festive season benefits on its popular models, the Taigun SUV and the Virtus sedan. Dubbed the 'FastFest' campaign, this initiative offers potential buyers combined benefits of up to ₹1.55 lakh, making it an attractive proposition for consumers looking to drive home a new car this Christmas and New Year.
FastFest Benefits: A Detailed Breakdown
The German automaker's promotional scheme, announced in December 2025, encompasses a mix of cash discounts, exchange bonuses, and EMI waivers. While the total value of the offer varies by model, variant, and dealership location, the headline figure of ₹1.55 lakh in savings is among the most competitive in the market currently.
For the Volkswagen Taigun, the benefits are structured across key variants. The Taigun Highline Plus 1.0L TSI AT comes with benefits worth up to ₹1 lakh. Meanwhile, buyers opting for the performance-oriented Taigun GT Plus Sport 1.5L TSI DSG can avail of an exchange benefit of ₹50,000 along with a waiver on the first six EMIs.
The Volkswagen Virtus sedan sees even higher potential savings. The top-spec Virtus Topline 1.0L TSI AT variant is eligible for benefits reaching up to ₹1.55 lakh. The Virtus Highline 1.0L TSI AT gets benefits of up to ₹1 lakh, and the sporty GT Line 1.0-litre TSI AT offers savings of up to ₹80,000.
Key Offer Components for Buyers
Volkswagen has designed the FastFest offer to cater to different customer needs. Two primary components form the backbone of these promotions:
- First Six EMI Waiver: This benefit is extended to all customers purchasing a Taigun or Virtus, effectively reducing the initial financial burden of ownership.
- Exchange Benefits: To encourage upgrades, the company is providing exchange bonuses ranging from ₹30,000 to ₹50,000 on select high-end variants of both models.
It is important for interested customers to note that the final benefit amount may differ based on the specific dealership and the region of purchase. Volkswagen has not officially declared an end date for this campaign, adding an element of urgency for buyers.
Strategic Year-End Sales Push
Volkswagen's FastFest is part of a broader industry-wide trend where multiple automakers in India are introducing aggressive discounts and schemes in December 2025. The primary goals are to boost year-end sales figures and reduce existing inventory before the new calendar year begins.
By focusing on its two most successful models launched under the India 2.0 project, Volkswagen aims to solidify its market presence and attract value-conscious buyers who are comparing year-end deals across brands. The combination of direct discounts and EMI support makes the offer appealing to both outright purchasers and those opting for financing.
Prospective buyers are advised to visit their nearest Volkswagen dealership to get exact details on the benefits applicable to their chosen model and variant, and to clarify the exact terms and conditions of the FastFest offer.
