For decades, Hero MotoCorp has maintained its dominant position as India's leading two-wheeler manufacturer in sales volume, with the iconic Splendor series playing the pivotal role in this remarkable achievement. This homegrown automotive giant continues to wear the crown, largely thanks to the unprecedented popularity of its commuter motorcycle range.
The Unshakable Legacy of Hero Splendor
First introduced to Indian consumers in 1994, the Hero Splendor began its journey as an entry-level commuter motorcycle that would eventually transform the country's transportation landscape. Despite numerous design updates and technological advancements over the years, the fundamental design philosophy behind the Splendor and its various derivatives has remained consistent. What also remains unchanged is the motorcycle's overwhelming popularity among Indian riders.
The current Splendor lineup includes four distinct models: Splendor+ XTEC 2.0, Splendor+, Splendor+ XTEC, and Super Splendor XTEC. These motorcycles are equipped with engines ranging between 100 cc and 125 cc, catering to diverse commuting needs across urban and rural India.
Even as consumer preferences gradually shift toward more powerful and premium two-wheelers, the Splendor has consistently maintained its position as India's bestselling two-wheeler. There have been only rare instances, such as when Honda's Activa scooter range briefly claimed the top spot, that the Splendor was temporarily dethroned.
Five Pillars of Splendor's Enduring Success
Unmatched Economic Value
The Hero Splendor stands as the ultimate choice for riders seeking a highly cost-effective personal vehicle for daily commuting. Its winning combination of reliability, affordability, and exceptional fuel efficiency makes it irresistible to value-conscious consumers. The appeal is further strengthened by minimal maintenance requirements and easy access to services through Hero MotoCorp's extensive service network that reaches even the most remote corners of the country.
Built to Last: Reliability and Durability
Splendor motorcycles feature a rugged and practical design engineered to withstand regular riding conditions on both city streets and rural roads without complications. The minimal maintenance demands have become a significant factor driving continuous demand for these motorcycles, making them ideal for Indian road conditions and usage patterns.
Accessibility Through Local Manufacturing
Local manufacturing of the Splendor series has enabled Hero MotoCorp to maintain competitive and accessible pricing for a broad spectrum of consumers, particularly those in lower-income brackets. When combined with low maintenance costs and readily available, inexpensive spare parts, the Splendor series represents exceptional value for money that few competitors can match.
Class-Leading Fuel Efficiency
Despite growing consumer interest in advanced features and enhanced performance, fuel efficiency remains a critical factor for a substantial segment of vehicle buyers in India. Most purchasers of entry-level commuter motorcycles with 100-110 cc engines prioritize high fuel economy, which plays a vital role in keeping the overall cost of ownership manageable. The Splendor excels in this department, delivering an impressive nearly 80 kmpl, making it a financially sensible long-term investment.
Effortless Handling and Maneuverability
The Hero Splendor series offers exceptionally easy riding and handling characteristics. The lightweight construction and low seat height make these motorcycles suitable for riders of varying experience levels and physical statures. These attributes prove particularly beneficial when navigating through India's notoriously congested urban traffic conditions.
Comprehensive After-Sales Support Network
For any vehicle owner, after-sales support significantly defines the overall ownership experience. As India's largest two-wheeler manufacturer, Hero MotoCorp maintains an extensive service network spanning the entire country. Splendor owners benefit from hassle-free after-sales support, with spare parts readily available at affordable prices and servicing conducted with minimal inconvenience.
The remarkable staying power of the Hero Splendor becomes even more impressive when considering the shifting trends in the Indian two-wheeler market. Over the past two decades, 125 cc and 150 cc motorcycles have largely displaced 100 cc and 110 cc models as the most sought-after segment. Yet, this significant market evolution has failed to diminish the Splendor's widespread popularity, proving that some legends only grow stronger with time.
