The weekend turned into a golden opportunity for jewellery enthusiasts across Odisha as stores witnessed an unprecedented rush that continued through Sunday. Major jewellery hubs in cities like Bhubaneswar, Cuttack, and Berhampur saw massive footfalls, creating a festival-like atmosphere outside showrooms.
Extended Hours to Meet Soaring Demand
Jewellery store owners reported having to extend business hours significantly to accommodate the continuous stream of customers. Many establishments remained open until late evening, with some even operating beyond their normal closing time to serve the overwhelming number of buyers.
Festival Season Sparks Buying Frenzy
The timing of this shopping spree coincides with the upcoming festival season and wedding period. Customers are making strategic purchases ahead of anticipated price increases, creating a sense of urgency among buyers. Traditional gold jewellery, particularly designs unique to Odisha, remained the top choice for most shoppers.
City-wise Breakdown of the Phenomenon
- Bhubaneswar: Major jewellery chains in the capital city reported their highest Sunday sales in recent months
- Cuttack: The silver city's historic jewellery markets saw particularly heavy crowds
- Berhampur: Southern Odisha's jewellery hub experienced similar patterns of high demand
- Sambalpur: Western Odisha stores noted increased buying activity
What's Driving the Gold Rush?
- Upcoming wedding season preparations
- Festival shopping for occasions like Durga Puja and Diwali
- Stable gold prices encouraging purchases
- Traditional belief in auspicious buying periods
- Investment in gold as secure asset
The phenomenon highlights the continuing importance of gold in Odisha's cultural and economic landscape, with Sunday emerging as the preferred shopping day for jewellery purchases among working professionals and families.
