In a significant development for India's religious tourism sector, EaseMyTrip has been appointed as the official travel partner for Punjab's flagship pilgrimage scheme. The online travel aggregator will oversee and manage all travel arrangements for more than 200,000 devotees under the state government's Mukh Mantri Tirth Yatra Yojana.
Transforming Pilgrimage Experience
The partnership marks a major milestone in digitizing and streamlining religious travel in Northern India. EaseMyTrip will be responsible for coordinating comprehensive travel packages that include transportation, accommodation, and other essential services for pilgrims visiting various sacred sites across the country.
Scale and Impact
With over 2 lakh beneficiaries expected to avail the scheme, this represents one of the largest government-travel industry collaborations in recent times. The initiative aims to make pilgrimage travel more accessible, organized, and comfortable for senior citizens and other eligible participants from Punjab.
Strategic Importance
This government mandate significantly boosts EaseMyTrip's presence in the corporate and institutional travel segment. The company's proven expertise in handling large-scale travel operations and its robust technological platform were key factors in securing this prestigious contract.
About Mukh Mantri Tirth Yatra Yojana
The Punjab government's pilgrimage scheme is designed to enable senior citizens and other eligible individuals to undertake religious journeys to various holy sites across India. The program covers all major expenses, ensuring that financial constraints don't prevent devotees from fulfilling their spiritual aspirations.
Industry experts view this partnership as a positive step toward modernizing religious tourism infrastructure while maintaining the spiritual essence of pilgrimage travel. The collaboration sets a new benchmark for public-private partnerships in the tourism sector.
