India's mango exports have reached more than 45 countries this season, and shipments to the United States are likely to grow by over 30% compared to the previous year, according to Abhishek Dev, Chairman of the Agricultural and Processed Food Products Export Development Authority (APEDA).
US Market Performance
In an interview with ANI, Dev stated that exports to the United States, the world's largest mango importer, have already surpassed last year's full-season volumes nearly a month before the season ends. Based on current trends, shipments to the US are on track to increase by more than 30% this season.
Promotional Campaigns
To maintain this growth, APEDA has launched mango promotion campaigns in major US cities, including Seattle, Los Angeles, Washington, New York, and Atlanta. The promotional push extends globally, with events held in nearly 20 countries this year, such as the Czech Republic, Malaysia, Spain, the United Arab Emirates, and Oman. Dev expressed confidence that India's overall mango exports will double within the next one to two years due to this expanded outreach.
Agricultural Export Growth
The rise in mango exports is part of a broader trend in India's agricultural and processed food exports, which reached USD 53 billion in the last financial year. This has helped India maintain its position among the world's top 10 agricultural exporters, despite competition from countries like the United States, Brazil, China, and European Union members.
Diversification of Export Basket
Dev highlighted that India's export basket has become more diversified over the years. The number of products exported has increased from around 280 a decade ago to nearly 500 today, out of a possible 790 products listed under APEDA's schedule.
New Market Access
On market access, Dev noted several recent achievements: Russia has opened its market to Indian potatoes and pomegranates, Vietnam has granted access for Indian grapes, and Australia has approved imports of Indian pomegranates. APEDA has also been showcasing exporters at major international fairs such as Gulfood and Biofach, where India was a partner country, to build on this growth.
