In a vibrant pre-Christmas initiative, farmers in Tamil Nadu's Krishnagiri district are preparing for a massive floral dispatch to neighbouring Kerala. With the festive season approaching, they plan to send a staggering two lakh flowers daily, starting from Saturday, November 20. This seasonal surge is primarily driven by high demand for specific blooms, especially white roses, in Kerala during Christmas and the subsequent wedding season.
Seasonal Surge in Floral Cultivation
Anticipating robust sales, local cultivators have strategically expanded their plantations this year. Farmers have dedicated 500 acres of land to white rose cultivation specifically to meet the anticipated demand from Kerala. Additionally, coloured roses have been planted across another 1,000 acres, creating a significant agricultural focus on festive floriculture. The daily consignments will originate from Hosur, a key hub in this trade.
Key Regions and Varieties in Bloom
Krishnagiri district is renowned for its flower cultivation, with several areas contributing to this festive supply chain. Major cultivation zones include:
- Hosur
- Thally
- Kelamangalam
- Berigai
- Bagalur
The floral bounty isn't limited to roses. Farmers are cultivating a diverse range to cater to various festive needs. This includes japara for stage decorations, white gypsophila (often used as baby's breath in bouquets), and vibrant marigolds. This diversity ensures a complete supply for Kerala's decorative and ceremonial requirements during the celebratory period.
Economic Implications and Festive Link
This annual tradition underscores a vital seasonal economic link between Tamil Nadu's agricultural sector and Kerala's festive economy. The planned daily dispatch of two lakh flowers represents a major revenue stream for Krishnagiri's farming community. The demand for white roses is particularly noteworthy, as they are a staple in Christmas church decorations and wedding ceremonies in Kerala, events that see a peak during this period. The farmers' proactive cultivation on 1,500 acres combined reflects a calculated response to predictable seasonal market trends, turning festive demand into a reliable agricultural enterprise.
The initiative highlights the importance of regional agricultural trade and the specific niche markets created by cultural and religious festivals. As Saturday's first dispatch nears, Krishnagiri's fields are set to transform Kerala's celebrations into a sea of fragrant blooms.
