Indian dairy giant Amul has once again captured the nation's attention with its timely and witty tribute to Hollywood superstar Tom Cruise, who recently received his first-ever Oscar award after a remarkable career spanning more than four decades.
Amul's Creative Salute to Hollywood Legend
The iconic brand unveiled a special topical artwork celebrating Cruise's honorary Oscar win at the Governors Awards last month. This marked a significant milestone for the Mission: Impossible star, who despite his global fame and box office success had never previously received the prestigious golden statuette throughout his 40-year acting journey.
The creative illustration depicts Cruise standing onstage, dressed in a sleek black suit and flashing his trademark grin while holding the coveted Oscar statuette. In true Amul fashion, the artwork features the clever bilingual tagline "Yeh Oscar Tomhare liye!" - a playful pun that combines Hindi and English to mean "This Oscar is for you!" while incorporating the actor's first name.
Social Media Erupts With Reactions
Amul shared the tribute on their official Instagram account with the caption "Amul Topical: Hollywood star gets Honorary Oscar for his legacy of work!" The post quickly went viral, attracting numerous comments from delighted fans and social media users across India and beyond.
One enthusiastic fan commented, "A Hollywood legend receives an Honorary Oscar, celebrating a lifetime of iconic work." Another user showcased their wit with the remark, "Tomae cruised this well. As always." The creative comparison didn't stop there, with some netizens drawing unexpected parallels - one individual noted, "I can't be the only one thinking this is Charlie Kirk," referencing the American conservative activist.
However, the tribute also sparked some debate among Bollywood fans. One social media user questioned why Amul hadn't created similar recognition for Shah Rukh Khan when he won his first National Award, commenting "SRK also won a National Award for the first time, an award from our own country, and he makes India proud overseas as well, but they didn't make one (a topical) for him."
Amul's History With Tom Cruise Tributes
This isn't the first time Amul has honored the Hollywood superstar. Earlier, the brand marked the release of Mission: Impossible – The Final Reckoning with another playful sketch that perfectly captured Cruise's iconic action-hero persona.
That previous artwork depicted Cruise dangling from a helicopter in classic Ethan Hunt fashion but, in true Amul style, clutching a slice of buttered toast instead of his usual high-tech gear. The taglines for that creative masterpiece read "Better Ethan The Rest!" and "Impossibly tasty," showcasing Amul's signature blend of pop culture relevance and product promotion.
Meanwhile, Tom Cruise himself delivered a heartfelt speech upon receiving the honorary Oscar, reflecting on how cinema has fundamentally shaped his life and identity. The actor expressed deep gratitude for the recognition of his contributions to the film industry over his extensive career.
Amul's topical tributes have become a cultural phenomenon in India, known for their timely relevance, clever wordplay, and charming illustrations that comment on current events, sports achievements, and entertainment milestones. The brand's ability to quickly create and share these artworks has made them a beloved part of Indian popular culture, with each new topical eagerly anticipated by fans across social media platforms.
