In a remarkable demonstration of corporate environmental leadership, Bisleri International has officially entered the Guinness World Records. The achievement was secured through a massive public engagement drive focused on sustainability pledges, conducted in collaboration with the National Book Trust (NBT) and the Pune International Book Festival.
A Record-Breaking Commitment to the Planet
The monumental feat was accomplished on December 22, 2023, at the Pune International Book Festival. The core objective was to mobilize citizens to make tangible commitments towards protecting the environment. The campaign far exceeded its goals, amassing a staggering number of pledges from engaged participants.
To qualify for the Guinness World Records title of 'Most pledges received for an environmental sustainability campaign in 24 hours', the initiative needed a minimum of 500 pledges. The collective effort from Bisleri, NBT, and festival attendees smashed this benchmark, gathering an impressive 1,083 valid pledges. Each pledge represented a personal vow from an individual to adopt more sustainable practices in their daily lives.
Collaboration at the Heart of Success
This record-setting initiative was not a solo endeavor. Bisleri International partnered strategically with two key entities to maximize its reach and impact. The National Book Trust (NBT), an apex body under the Ministry of Education, brought its vast network and credibility in the realm of public education and outreach. The Pune International Book Festival provided the perfect platform—a hub of intellectual and community activity attracting thousands of conscious citizens.
The event saw enthusiastic participation from people of all ages, who lined up to add their names and commitments to the cause. An official adjudicator from Guinness World Records was present on-site to meticulously verify the entire process, ensuring every pledge met the strict guidelines before declaring the attempt successful.
Aligning with National and Corporate Green Missions
This achievement is a significant milestone in Bisleri's long-standing 'Bottles for Change' program. This flagship initiative is dedicated to promoting plastic waste management through robust recycling and collection systems across the country. The world record campaign directly amplifies this mission by fostering responsible consumption and waste reduction at the individual level.
Furthermore, the drive powerfully echoes the spirit of the Indian government's flagship 'Namami Gange' mission. By focusing on environmental pledges, the campaign supports the broader national goal of cleaning and rejuvenating the Ganga river and its tributaries, a cause intrinsically linked to overall ecological health.
Ms. Anjana Ghosh, Director at Bisleri International, expressed immense pride in this accomplishment. She emphasized that the record is more than just a title; it symbolizes a powerful, collective step towards a greener future. The company views this as a catalyst to inspire many more such actions across India, transforming individual promises into a large-scale movement for environmental stewardship.
The successful Guinness World Record attempt by Bisleri International sets a new precedent for corporate-led environmental advocacy. It proves that when businesses, government institutions, and the public converge with a shared vision, creating impactful change is not just possible—it can be record-breaking.
