Maharashtra Power Transmission Giant MSETCL Clinches International PR Honour
In a moment of immense pride for India's power sector, the Maharashtra State Electricity Transmission Company Limited (MSETCL) has been selected for a prestigious international award. The company has won the 'PRO PR Globe Social Responsibility Communication Achievement Award', setting a new global benchmark in social accountability and effective public relations.
A Rigorous Global Evaluation Process
The award, organized by the Croatia-based Apriori World Agency, is a highly respected recognition in the field of communication. This year, the competition was fierce, with a panel of 76 international judges from six continents evaluating projects from various organizations. After a thorough assessment, MSETCL was ranked among the top three organizations in the world in the 'Social Responsibility Communication Achievement' category.
The award ceremony is scheduled to be held at the PRO PR Roman Forum, an international conference in Rome on January 28, 2026. A notable feature of this award is its integrity; no fee is charged for the honour. The initiative, now in its 14th year, is supported by four major global Public Relations organizations: the Public Relations and Communications Association (PRCA), the International Public Relations Association (IPRA), the Chartered Institute of Public Relations (CIPR), and the International Communications Consultancy Organization (ICCO).
Leadership Credits Innovative PR Department
Attributing this international success to the company's dedicated team, Dr. Sanjeev Kumar, Chairman and Managing Director of MSETCL, praised the Public Relations department. He highlighted that the department's understanding of the evolving media landscape and its commitment to diversifying its work have been instrumental in bringing about positive organizational changes. This award validates their innovative and creative efforts in communication and social responsibility.
The primary objective of the PRO PR award is to globally recognize and promote positive, transparent, and innovative initiatives in the social, environmental, and communication sectors. MSETCL's win not only brings glory to the company but also puts the Indian public sector on the global map for exemplary practices.
