Aishwarya Rai Bachchan's iconic golden saree from the screening of Devdas at the Cannes Film Festival in 2026 has once again taken the internet by storm. The actress, who attended the festival as a brand ambassador, wore a stunning golden saree that was designed by Neeta Lulla. The saree, which was adorned with intricate embroidery and embellishments, quickly became a talking point among fashion enthusiasts and film fans alike.
Why the Golden Saree is Trending
The golden saree, which Aishwarya wore during the red carpet premiere of Devdas at Cannes, has resurfaced on social media platforms, with fans sharing pictures and videos of the actress. The trend gained momentum as the film Devdas completed 24 years of its release. Directed by Sanjay Leela Bhansali, the film starred Shah Rukh Khan, Aishwarya Rai, and Madhuri Dixit in lead roles.
Fans React to the Look
Fans have been praising Aishwarya's timeless beauty and her choice of attire. Many have called it one of the most memorable looks in Cannes history. The saree, which featured heavy gold work, was paired with minimal jewelry and a sleek bun, allowing the outfit to take center stage. Social media users have been sharing their favorite moments from the screening, with hashtags like #AishwaryaRai and #DevdasCannes trending on Twitter.
The Significance of the Saree
The golden saree is not just a fashion statement but also a cultural symbol. It represents the rich heritage of Indian textiles and craftsmanship. Aishwarya's choice to wear a saree at an international platform like Cannes highlighted the elegance and versatility of traditional Indian wear. The actress has always been a global ambassador for Indian fashion, and this look remains one of her most iconic.
Aishwarya's Cannes Legacy
Aishwarya Rai has been a regular at the Cannes Film Festival since 2002. Over the years, she has donned numerous outfits that have been widely appreciated. However, the golden saree from the Devdas screening holds a special place in the hearts of her fans. It was a moment when Indian cinema and fashion were celebrated on a global stage.
As the trend continues to grow, it is clear that Aishwarya Rai's golden saree will remain a timeless piece of fashion history. The actress, who is currently taking a break from films, continues to be a style icon for millions around the world.



