East Coast Vijayan's Valentine's Day Nostalgia Returns with New Song 'Ithiri Ponnoru'
For generations of Malayalis, the name East Coast Vijayan has become synonymous with Valentine's Day nostalgia. His iconic romantic albums—'Ninakkayi', 'Aadyamay', 'Ormmakkayi', and 'Swandham'—have collectively defined an era of innocence, purity, and heartfelt romance in Malayali music culture.
A Legacy of Romantic Melodies
Each of Vijayan's albums found a permanent place in listeners' memories, shaping musical sensibilities that celebrated love in its gentlest, most sincere forms. He later expanded his romantic repertoire with albums like 'Iniyennum', 'Ennennum', and 'Veendum', all maintaining the soothing, emotional quality that made his earlier work so beloved.
This Valentine's season, East Coast Vijayan returns with yet another musical gift for his devoted fans—the freshly released song 'Ithiri Ponnoru' from his upcoming film 'Bhishmar'. The film stars Vishu Unnikrishnan and Dhyan Sreenivasan in lead roles, marking their first on-screen collaboration together.
'Ithiri Ponnoru': A Fresh Campus Love Melody
The newly released track features lyrics by B.K. Harinarayanan, music composed by Ranjin Raj, and vocals by Anila Rajeev. East Coast Vijayan personally shared the song through his Facebook page, writing: "Aadyamaay Thonniyorishtam… a feeling that never truly fades. Here is the Valentine's Day special song cut from Bhishmar. Happy Valentine's Day!"
Social media quickly responded with overwhelming affection and nostalgia. Comments poured in praising the track as "Beautiful song" and offering "Valentines day wishes." Another user wrote in Malayalam: "പ്രണയദിനാശംസകൾ" (Happy Valentine's Day), demonstrating the deep cultural connection listeners maintain with Vijayan's musical legacy.
'Bhishmar': Technical Details and Production
This project marks Vijayan's second collaboration with actor Vishnu Unnikrishnan, following their previous work together in 'Kallanum Bhagavathiyum', which also featured Divya Pillai and Ammera as female leads. 'Bhishmar' represents the eighth production under the East Coast Communications banner.
The film's story is penned by Ansaj Gopi, with Ratheesh Ram handling cinematography and Johnkutty managing editing responsibilities. The musical score includes five songs composed by Ranjin Raj and K.A. Latheef, with lyrics contributed by B.K. Harinarayanan, Santhosh Varma, and O.M. Karuvarakkundu.
An extensive technical crew supports the production, including art director Boban, costume designer Manjusha Radhakrishnan, makeup artist Salam Arookkutty, stunt experts Phoenix Prabhu and Mafia Sasi, sound designer Sachin Sudhakaran, and mixer Vishnu Sujathan. VFX is led by Nithin Neduvathoor, while Liju Prabhakar handles color grading.
Additional key crew members include Subhash Ilambal as chief associate director, Mami Jo as designer, and Aji Muscat as still photographer. Sajith Krishnan works as executive producer, and Rajeev Perumbavoor serves as production controller. The film's PRO is Pratheesh Sekhar, and the audio label is East Coast Audio Entertainments.
Production Schedule and Supporting Cast
'Bhishmar' was filmed over a single, intensive 42-day schedule in and around Palakkad. With post-production work now nearing completion, the film is officially scheduled for a March release to audiences.
The film features a strong supporting cast including Indrans, Unni Lalu, Shaju Sreedhar, Akhil Kavalayoor, Senthil Krishna, Jibin Gopinath, Vineeth Thattil, Santhosh Keezhattoor, Binu Thrikkakkara, Manikandan Achari, Abu Salim, Jayan Cherthala, Sohan Seenulal, Vishnu Groovy, Sreeraj, Shiny Vijayan, and Smrithi Pandey.
East Coast Vijayan continues to build upon his musical legacy that has become integral to Valentine's Day celebrations for Malayalis worldwide, blending nostalgic romanticism with contemporary filmmaking in his latest cinematic offering.
