Kendall Jenner and Devin Booker's Instagram Exchange Fuels Speculation Amid Super Bowl Hype
The entertainment world is abuzz as former couple Kendall Jenner and Devin Booker have set social media alight with their recent playful interaction on Instagram. The exchange, tied directly to Kendall's cheeky Super Bowl commercial, has fans and followers speculating wildly about the nature of their current relationship and whether this signals a potential rekindling of their romance.
The Spark: Kendall's Super Bowl Ad and the 'Kardashian Curse' Reference
It all began with Kendall Jenner's promotional clip for Fanatics Sportsbook, released on January 27 ahead of Super Bowl 60. In the advertisement, the supermodel humorously addresses the long-standing 'Kardashian Curse' trope—the notion that athletes who date members of the Kardashian-Jenner family experience professional setbacks. With characteristic wit, Kendall leans into the joke, stating, "Any basketball player who dates me tends to hit a rough patch."
She further quips, "While everyone discusses it, I've been placing bets on it," shrugging off the supposed bad luck with a display of luxurious living that hints at pools funded by playoff disappointments. The ad cleverly blends self-awareness with promotional messaging, creating perfect fodder for social media engagement.
Devin Booker's Playful Challenge and Kendall's Quick Retort
The plot thickened when Devin Booker, the Phoenix Suns basketball star and Kendall's former partner, entered the conversation. On January 29, he commented on Fanatics' Instagram post featuring Kendall's ad with a teasing challenge: "I wager a million that the Seahawks secure that championship before you do," accompanied by a blushing emoji. This direct reference to her commercial content immediately caught attention.
Kendall didn't hesitate to respond, firing back with an eye-roll emoji and the pointed question, "How's the ankle?" This clever retort poked fun at Booker's recent ankle sprain, which has sidelined him from games since January 23. The exchange demonstrated their easy chemistry and shared sense of humor, suggesting no lingering animosity between the two.
Relationship History and Recent Sightings
Kendall Jenner and Devin Booker's relationship timeline adds layers to this social media moment. The pair dated on-and-off from 2020 until late 2022, publicly confirming their romance on Valentine's Day 2021 before ultimately parting ways due to conflicting busy schedules. Since their split, rumors have periodically surfaced about possible reunions, including sightings together in early 2024 and attendance at mutual events.
Kendall's Super Bowl ad contained additional references that fans immediately connected to Booker. In one scene, she burns a basket of clothes while reiterating the basketball player dating curse—a moment many interpreted as a direct nod to her past relationship with the NBA star. This interpretation gained traction after her appearance on The Tonight Show with Jimmy Fallon on January 28, where she doubled down on the curse gag during her interview.
Social Media Frenzy and Fan Reactions
The digital sphere erupted following their exchange. Clips and screenshots spread rapidly across X (formerly Twitter) and Instagram Reels, with fans dubbing the interaction "peak chaotic energy" and declaring it the "Internet moment of the week." The online community appears divided—some enthusiastically ship a potential reunion, while others view it as harmless fun between exes who maintain a friendly connection.
This social media moment arrives at perfect timing, just before the Super Bowl on February 8, maximizing visibility and engagement. Neither Jenner nor Booker has directly addressed the romance speculation their exchange has generated, but the nostalgic sparks are undeniable.
Current Focus and Future Prospects
Since her split from Booker, Kendall Jenner has remained publicly single, focusing her energies on business ventures like 818 Tequila and maintaining her status as one of the world's top models. Devin Booker, meanwhile, is concentrating on his recovery from injury with eyes on returning to peak form for the playoffs once healed.
Their flirtatious exchange showcases remarkable chemistry that suggests history rather than hostility. Whether this represents mere friendly banter or signals something more substantial remains to be seen, but it has undoubtedly captured the imagination of entertainment followers worldwide.
