For years, the Kardashian and Jenner sisters have been linked to the so-called 'Kardashian Curse,' a popular internet theory suggesting that athletes who date them experience career setbacks. Now, supermodel Kendall Jenner has cleverly turned this narrative into a profitable venture, starring in a new advertisement film that playfully embraces the curse.
Kendall Jenner's Strategic Move with Fanatics Sportsbook
Kendall Jenner has partnered with Fanatics Sportsbook for their Super Bowl 60 campaign, releasing an ad that directly addresses the curse. In the film, she opens with a witty remark: "Haven't you heard? The internet says I'm cursed. Any basketball player who dates me kind of hits a rough patch. While the world's been talking about it, I have been betting on it. How else do you think I can afford all this? Modelling?"
Inside the Ad: A Humorous Take on Past Relationships
The advertisement features a house filled with pictures of Kendall with her former partners, their faces scratched off for dramatic effect. She humorously credits her luxurious lifestyle to her ex-boyfriends, saying she got her pool, expensive car, and private jet from "boyfriend 1, 2, and 3," respectively. In a clever pun, she jokes about her first boyfriend missing the NBA playoffs, stating, "I guess no one was getting a ring in this house," referencing both championship and engagement rings.
Kendall ends the ad with a pointed line: "Kardashian curse? That's not even my last name," highlighting her independence from the family's infamous reputation.
Kendall Jenner's Appearance on The Tonight Show
On The Tonight Show with Jimmy Fallon, Kendall Jenner discussed the ad campaign in detail. She explained, "Essentially the internet has created this narrative, which is the idea that if an athlete dates me or one of my sisters, they are then cursed. Which is... please. But I got a commercial out of it." She also revealed that she will be placing a bet on the Super Bowl, with winnings going to charity if she wins, or to a charity of Fanatics' choice if they win.
The Reality Behind the 'Curse': Kendall's Dating History
While the ad does not name any individuals, Kendall Jenner has dated four basketball players in the past:
- Jordan Clarkson
- Blake Griffin
- Ben Simmons
- Devin Booker
This history adds a layer of authenticity to the curse narrative, though Kendall's ad treats it with humor and irony rather than seriousness.
This move by Kendall Jenner showcases her ability to leverage pop culture myths for commercial gain, turning a long-standing joke into a clever marketing strategy that resonates with fans and bettors alike.
