Director Maruthi's horror-comedy film 'The Raja Saab,' featuring superstar Prabhas in the lead role, hit theaters on January 9. The movie, which also stars Sanjay Dutt, Nidhhi Agerwal, Malavika Mohanan, and Riddhi Kumar in significant roles, has generated approximately Rs 200 crore in worldwide box office collections since its release.
Mixed Reception and Online Backlash
Despite its commercial success, 'The Raja Saab' received lukewarm reviews from audiences and faced criticism online. Many netizens expressed disappointment with the film's quality, leading to a wave of negative opinions across social media platforms.
Producer Targeted by Impersonation Campaign
The situation escalated when SKN, who served as the creative producer for the film, became a target of online attacks. According to the film's team, certain social media handles began impersonating SKN, posting derogatory and misleading remarks about the movie and its cast.
These fake posts created significant confusion among fans and added to the growing negativity surrounding the film. The impersonation attempts were particularly damaging as they appeared to come from an official source within the production team.
Legal Action Initiated Against Malicious Handles
Taking the matter seriously, producer SKN filed a formal complaint at the Cyber Crime Police Station on Friday. The complaint specifically targets social media accounts that were impersonating him and spreading harmful content about 'The Raja Saab.'
The official statement from the production team reads: "Such malicious acts are intended to create confusion and spread negativity. Strict legal action will be taken against those involved, and the matter is currently under investigation."
Film Industry Responds to Online Harassment
This incident highlights the growing challenge filmmakers face with organized online campaigns against their work. The production team's decision to pursue legal action demonstrates a firm stance against what they describe as coordinated efforts to damage the film's reputation through false representation and misleading information.
While 'The Raja Saab' continues its theatrical run, the cyber crime complaint has brought attention to the serious consequences of online impersonation and malicious social media activity in the entertainment industry. The investigation remains ongoing as authorities work to identify those responsible for the fraudulent accounts and posts.