Shraddha Kapoor's 'Jealous' Introduction of Amrita Rao as Palmonas Brand Face Sparks Humour
In a witty and self-aware move, Palmonas has released a new advertisement featuring Shraddha Kapoor and Amrita Rao, where Shraddha, the co-founder of the jewellery brand, introduces Amrita as the new face with a touch of mock jealousy. The ad, set in Mumbai and released on January 23, 2026, cleverly plays on meta-humour, showcasing the actors' chemistry and comedic timing.
Playful Banter and Meta-Touch in the Advertisement
The advertisement opens with both Shraddha Kapoor and Amrita Rao facing the camera, ready for a shoot. As the director calls "action," Shraddha, with a visibly irritated expression, states, "Aapko brand ambassador se milane ke liye main behad khush hoon" (I am extremely happy to introduce you to our brand ambassador). Amrita quickly retorts with a deadpan, "Dekh hi raha hai" (We can see that clearly), setting the tone for the humorous exchange.
Shraddha continues the joke by saying, "Ek actor ke liye isse badi baat kya ho sakti hai ki khud ke brand par koi aur ambassador lana pada. Iski qualification itni perfect hai… shaadishuda hai…" (What could be a bigger thing for an actor than having to bring another ambassador for her own brand? Her qualification is so perfect… she’s married…). Before she can finish, Amrita cuts in with, "Tu jo bhi bolo, mangalsutra ka ad mujhe bhi suit karega" (Whatever you say, the mangalsutra ad suits me too), adding to the playful banter.
Camera Dynamics and Shraddha's Annoyance
As the ad progresses, the camera slowly zooms in on Amrita Rao, pushing Shraddha Kapoor to the edge of the frame. An annoyed Shraddha snaps, "Oye, tu zoom kya kar raha hai? Co-founder abhi bhi main hoon, dono ko rakh" (Hey, why are you zooming in on her? I’m still the co-founder, keep both of us in the frame). Unfazed, Amrita enthusiastically repeats the brand's name, much to Shraddha's irritation, eventually leading Shraddha to storm off the set in a humorous climax.
Context and Previous Promotions
This advertisement follows another promo released earlier by Palmonas, which featured similar playful banter between the two actors. In that ad, Amrita Rao poked fun at her iconic "dutiful bride" image from the film Vivah, cheekily referencing her line "Jal lijiye" (Please have some water) and tweaking it to tease Shraddha's jealousy with "Jal rahi hai" (She’s burning with jealousy). This continuity adds depth to their on-screen rivalry and brand narrative.
Recent Work of the Actors
On the work front, Shraddha Kapoor was last seen in Stree 2, which became a major success and the highest-grossing film in the Horror Comedy Universe. Amrita Rao, meanwhile, made her return to the big screen with Jolly LLB 3 last year, marking a notable comeback in Bollywood. Their involvement in this ad campaign highlights their versatility and appeal in both film and brand endorsements.
The advertisement not only promotes Palmonas but also engages audiences with its humorous and relatable content, making it a standout in the competitive jewellery market. By leveraging the stars' personas and adding a meta-layer, the brand effectively captures attention and sparks conversations among fans and viewers alike.
