Stephen Curry & Gabrielle Union Launch #ThatsmyGOAT Challenge for Animated Film
Stephen Curry & Gabrielle Union Launch GOAT Challenge

Stephen Curry and Gabrielle Union Launch Fan Challenge for Animated Film GOAT

On February 13, 2026, basketball icon Stephen Curry will make his animated film debut in GOAT, a project that has already generated significant buzz due to its star-studded involvement from both sports and entertainment realms. The film, produced through a collaboration between Sony Pictures Animation and Curry's own Unanimous Media, features an all-animal world where Curry voices a giraffe character named Lenny Williamson.

Interactive Fan Engagement Campaign

Ahead of the highly anticipated release, Curry has partnered with actress Gabrielle Union, wife of NBA star Dwyane Wade, to launch an engaging social media challenge for fans. The official GOAT movie page released a video where Curry initiates the campaign by asking, "Do you know a GOAT? Shout them out." He elaborates, "You know someone who is killing the game, top of their class or just doing some cool stuff, we want to hear about it."

The challenge encourages participants to:

  • Identify their personal GOAT (Greatest Of All Time)
  • Share stories about individuals excelling in their fields
  • Use the hashtag #ThatsmyGOAT when posting

Cast Participation and Personal Revelations

The promotional video features several cast members who first completed the challenge themselves before inviting fan participation. Alongside Curry and Union, the clip includes:

  1. Jennifer Lewis
  2. Patton Oswalt
  3. Caleb McLaughlin

Each cast member revealed their personal GOATs, with Curry dedicating his to his four children: Riley, Ryan, Canon, and Caius. He explained, "I wanna shoutout all four of my kids. Because they keep me inspired to bring the best out of them." Gabrielle Union chose her mother as her GOAT, sharing an emotional tribute during the segment.

Film Details and Release Information

GOAT represents Stephen Curry's expanding creative portfolio beyond basketball, marking his first major animated feature production. The film's unique premise set in an animal world, combined with Curry's vocal performance and production involvement, has positioned it as one of 2026's most anticipated animated releases.

Caleb McLaughlin concluded the challenge video by reminding viewers of the official release date: February 13, 2026. This marketing initiative demonstrates how modern film promotions increasingly incorporate interactive fan engagement strategies, blending celebrity influence with audience participation to build anticipation for theatrical releases.