In a surprising turn of events, Ayushmann Khurrana and Rashmika Mandanna's highly anticipated film 'Thamma' is experiencing a surprisingly slow start at the box office, despite its strategic Diwali release. Industry insiders report that advance bookings for the film have been disappointingly low, raising concerns about its opening weekend performance.
Festive Season Fails to Boost Numbers
The film, which marks the first collaboration between Ayushmann Khurrana and South sensation Rashmika Mandanna, was expected to capitalize on the Diwali holiday period. However, early booking trends from major cinema chains across India show below-expectation numbers, leaving trade analysts puzzled.
What's Behind the Slow Start?
Several factors might be contributing to Thamma's underwhelming advance booking response:
- Cluttered Release Calendar: The Diwali period sees multiple big releases competing for audience attention
- Mixed Marketing Impact: Despite extensive promotions, the film's marketing may not have created sufficient buzz
- Audience Preferences: Post-pandemic viewing habits continue to evolve, affecting theatrical performance
- Genre Considerations: The film's specific genre mix might not be resonating with the festive mood
Industry Experts Weigh In
Trade analysts note that while Ayushmann Khurrana has built a reputation for content-driven cinema, the combination with Rashmika Mandanna was expected to create stronger box office momentum. 'The advance booking numbers are certainly concerning for a film of this scale releasing during Diwali,' commented a leading trade analyst.
Hope for Walk-in Audience
Despite the slow advance bookings, industry veterans point to the possibility of strong walk-in audiences during the festive weekend. The Diwali period traditionally sees significant last-minute theater footfall, which could potentially turn the tide for Thamma.
The film's performance over the opening weekend will be crucial in determining its box office fate and could set the tone for future Bollywood releases during major festivals.
