The unstoppable force of Kartik Aaryan and Ananya Panday's romantic comedy, 'Dhurandhar', shows no signs of slowing down as it powers through its fourth week in theatres. Despite fresh competition from major releases, the film continues its historic box office domination, firmly holding its ground and setting new benchmarks.
Week Four Dominance and Record Collections
Entering its fourth week, 'Dhurandhar' has amassed a staggering total collection of Rs 651.41 crore. The film's performance remains robust, adding Rs 3.91 crore on its 23rd day alone. This follows an impressive Rs 15 crore haul on its 21st day (Friday), demonstrating remarkable staying power. Industry analysts now predict that the fourth week itself could contribute close to Rs 100 crore nett, fueled by the ongoing holiday period and an expected weekend surge.
This trajectory positions 'Dhurandhar' to comfortably surpass the current record for the biggest fourth week, held by 'Pushpa 2' with approximately Rs 50 crore nett. The film's organic success, achieved without discounted tickets or promotional freebies, sends a strong message about genuine audience demand.
New Releases Struggle for Screens and Footfalls
The sheer dominance of 'Dhurandhar', coupled with the continued run of the big-budget Hollywood film 'Avatar Fire And Ash', has created a challenging environment for other new entrants. The latest casualty is the rom-com 'Tu Meri Main Tera Main Tera Tu Meri' (TMMTMTTM), which faced significant screen shortages.
Despite a decent opening of Rs 7.50 crore on Christmas Day (December 25), the film received mixed reviews and witnessed a sharp decline. Its business dropped to Rs 5 crore on day two (Friday). As per latest afternoon estimates from Sacnilk, the film managed only Rs 0.73 crore subsequently, bringing its total collection to approximately Rs 13.48 crore. Meanwhile, 'Avatar Fire And Ash' also continues to lag behind the domestic giant 'Dhurandhar'.
A Lesson in Organic Box Office Success
The journey of 'Dhurandhar' stands in stark contrast to recent industry trends. While many films have relied on strategic discounts, complimentary passes, and other offers to artificially boost numbers and chase records, the makers of 'Dhurandhar' have maintained premium ticket pricing throughout its run.
This approach underscores a powerful industry statement: when content resonates authentically with viewers, it can generate monumental box office impact purely through organic footfalls, without needing tactical manipulations. The film's sustained performance is a testament to its widespread audience connect and word-of-mouth popularity.
As the weekend approaches, all eyes are on 'Dhurandhar' to see how much higher it can climb, potentially redefining the limits of a film's box office longevity in the modern era.
