The romantic drama Ek Deewane Ki Deewaniyat, featuring the fresh pairing of Harshvardhan Rane and Sonam Bajwa, is showing promising signs at the box office with its steady performance over the opening weekend.
Day 2 Collections Show Significant Growth
According to early estimates, the film witnessed a healthy upward trend on its second day, collecting approximately ₹1.6 crore across India. This represents a notable improvement from its opening day figures, indicating positive word-of-mouth and audience reception.
Outperforming Established Competition
What makes this performance particularly impressive is how Ek Deewane Ki Deewaniyat has managed to surpass the collections of Janhvi Kapoor's Dhadak 2 during the same period. The film's ability to compete with and outperform a much-anticipated sequel featuring established stars demonstrates the changing dynamics of audience preferences in Bollywood.
Factors Driving the Success
Industry analysts point to several reasons for the film's steady performance:
- Fresh pairing chemistry between Harshvardhan Rane and Sonam Bajwa
- Positive word-of-mouth from early viewers
- Strategic release timing with limited competition
- Strong regional appeal in key markets
What's Next for the Film?
The crucial test for Ek Deewane Ki Deewaniyat will be how it performs over the first full week. If the current trend continues, the film could emerge as a surprise success story of the season, proving that content-driven cinema with fresh faces can indeed find its audience in today's competitive market.
Trade experts are now closely watching the Monday collections, which will determine the film's long-term sustainability at the box office and its potential to become a profitable venture for its producers.
