The romantic drama Ek Deewane Ki Deewaniyat, starring Harshvardhan Rane and Sonam Bajwa, is facing turbulent times at the box office as the film experiences a dramatic decline in collections during its second week.
Box Office Freefall: Day 11 Collections Plunge
According to industry tracker Sacnilk, the film managed to collect merely ₹0.10 crore on its 11th day in theaters, marking an alarming 85% drop from its opening day figures. This sharp decline signals serious trouble for the romantic offering that hit screens on June 21, 2024.
The Steady Downward Spiral
The box office journey of Ek Deewane Ki Deewaniyat has been consistently downward:
- Opening Day: ₹0.65 crore
- First Weekend: Modest collections
- Second Monday: Drastic fall to ₹0.10 crore
- Total Collection: Approximately ₹2.25 crore to date
The film's occupancy rates tell an equally concerning story, with overall occupancy hovering around a dismal 2.70% on Day 11.
What's Working Against the Film?
Several factors appear to be contributing to the film's box office struggles:
- Tough Competition: The film released alongside other notable productions, dividing audience attention
- Limited Screen Presence: With declining collections, theaters are reducing screen count
- Audience Response: Mixed word-of-mouth affecting sustained viewership
- Market Dynamics: Current cinema-going trends favoring larger commercial films
The Bigger Picture for Bollywood Romances
This performance raises questions about the commercial viability of mid-budget romantic dramas in today's market. While the genre has seen successes in the past, Ek Deewane Ki Deewaniyat's sharp decline highlights the challenges faced by films without massive star power or aggressive marketing campaigns.
The film's trajectory serves as a case study for producers and distributors about the importance of strategic release planning and audience engagement in the competitive landscape of Indian cinema.
